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subject:"Markenführung"
~isPartOf:"Business horizons"
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Markenführung
Internet marketing
57
Online-Marketing
57
Social Web
44
Social web
44
Social media
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Beziehungsmarketing
13
Relationship marketing
13
Viral marketing
10
Virales Marketing
10
Social network
7
Soziales Netzwerk
7
Brand
6
Brand image
6
E-commerce
6
Electronic Commerce
6
Facebook
6
Markenimage
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Branding
5
Digital marketing
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Advertising effects
4
Digitalisierung
4
Digitization
4
Influencer marketing
4
Markenartikel
4
Marketing
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile communications
4
Mobile marketing
4
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15
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Sashittal, Hemant Chaitanya
2
Balagué, Christine
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Esmark Jones, Carol L.
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Hodis, Monica
1
Jassawalla, Avan R.
1
Kapoor, Anuj
1
Kietzmann, Jan
1
Kohli, Chiranjeev
1
Kumar, Shivina
1
Lin, Hsin-Chen
1
Lindsey-Mullikin, Joan
1
Mateus, Inês
1
Park, Judy
1
Pereira, Hélia Gonçalves
1
Pitt, Christine S.
1
Rosenthal, Benjamin
1
Salgueiro, Maria de Fátima
1
Scholz, Joachim
1
Smith, Andrew N.
1
Spaid, Brian I.
1
Sriramachandramurthy, Rajendran
1
Stevens, Jennifer L.
1
Suri, Rajneesh
1
Swarna, Hepsi
1
Zhao, Zhenzhen
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Business horizons
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Journal of internet commerce
15
Cogent business & management
14
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
15
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
3
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
4
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
5
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
6
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
7
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
8
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
9
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
10
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
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