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subject:"Market research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Konsumverhalten"
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Market research
Consumer behaviour
2,260
Konsumentenverhalten
2,260
Brand management
454
Markenführung
454
Brand image
410
Markenimage
410
Beziehungsmarketing
379
Relationship marketing
379
Brand
263
Markenartikel
258
Social Web
241
Social web
241
Internet marketing
206
Online-Marketing
206
Online retailing
198
Online-Handel
198
Luxury goods
186
Luxusgüter
186
Fashion
174
Mode
174
Emotion
170
Customer satisfaction
161
Kundenzufriedenheit
161
Advertising effects
148
Werbewirkung
148
Einzelhandel
134
Retail trade
134
Viral marketing
130
Virales Marketing
130
Personality psychology
128
Persönlichkeitspsychologie
128
Dienstleistungsqualität
125
Service quality
125
USA
120
United States
118
Advertising
107
Clothing
102
Werbung
102
Bekleidung
101
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87
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38
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38
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3
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3
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1
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38
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Viswanathan, Madhu
3
Kipnis, Eva
2
Laroche, Michel
2
Rosa, Jose Antonio
2
Albaum, Gerald S.
1
Amato, Christie
1
Babakus, Emin
1
Barnier, Virginie de
1
Bartikowski, Boris
1
Bearden, William O.
1
Bebek, Gaye
1
Best, Susy F.
1
Bettany, Shona
1
Bodkin, Charles D.
1
Borah, Sourav Bikash
1
Bröckerhoff, Aurélie
1
Celedon, Paulina
1
Choi, Dooyoung
1
Cross, Samantha N. N.
1
Cui, Charles Chi
1
Daly, Rory
1
Darden, William R.
1
Daugherty, Terry
1
Davis, Brennan
1
Demangeot, Catherine
1
Dolnicar, Sara
1
Emontspool, Julie
1
Fairhurst, Ann
1
Galalae, Cristina
1
Golden, Linda L.
1
Grier, Sonya A.
1
Grün, Bettina
1
Haase, Janina
1
Haque, Tanjum
1
Hawes, Jon M.
1
Hoffman, Ernest
1
Hogg, Margaret K.
1
Ishaq, Muhammad Ishtiaq
1
Jenamani, Mamata
1
Johnson, Kim K. P.
1
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Journal of business research : JBR
Journal of fashion marketing and management
Journal of marketing research : JMR
63
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of retailing and consumer services
15
International journal of market research
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
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ECONIS (ZBW)
38
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38
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1
Using consumer preference data in forecasting demand in apparel retailing
Sundararaman, Banumathy
;
Ramalingam, Neelakandan
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014495527
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
4
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
5
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
6
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
7
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
8
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
9
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
10
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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