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subject:"Marketing"
~subject:"Brand image"
~subject:"Unternehmenskultur"
~subject:"Wissensmanagement"
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semiotics
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
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1
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
A paradigm change : aesthetics in the management of organisations
Sastre, Raquel
;
Yela Aránega, Alba
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229120
Saved in:
3
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
4
Semiotic fieldwork on chaordic tourism destination image management in Seoul during COVID-19
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366068
Saved in:
5
Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
6
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
7
Big semiotics : beyond signs and symbols
Lawes, Rachel
- In:
International journal of market research
61
(
2019
)
3
,
pp. 252-265
Persistent link: https://www.econbiz.de/10012172201
Saved in:
8
A machine learning approach to cluster destination image on Instagram
Arefieva, Veronika
;
Egger, Roman
;
Yu, Joanne
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012514390
Saved in:
9
Revealing the unique blend of meanings in corporate identity : an application of the semiotic square
Signori, Paola
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10012181634
Saved in:
10
Label design of wines sold online : effects of perceived authenticity on purchase intentions
Pelet, Jean-Eric
;
Durrieu, François
;
Lick, Erhard
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268977
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