//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~accessRights:"restricted"
~subject:"Decision"
~subject:"Mediensektor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Decision
Mediensektor
Advertising media
45
Werbeträger
45
Werbung
22
Advertising
20
Werbewirkung
14
Advertising effects
13
Media industries
13
Advertising planning
11
Werbeplanung
11
Communication media
10
Internet marketing
10
Kommunikationsmedien
10
Marketingmanagement
10
Online-Marketing
10
Marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
7
Markenführung
7
Mediaplanung
7
media planning
6
Deutschland
5
Germany
5
Media usage
5
Mediennutzung
5
Theorie
5
Theory
5
USA
4
United States
4
Celebrity endorsement
3
Celebrity-Werbung
3
Media mix
3
Mediamix-Strategie
3
advertising
3
Advertising industry
2
Creativity
2
Digital media
2
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
15
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Nachruf
1
Textbook
1
more ...
less ...
Language
All
English
17
German
3
Author
All
Abadi, Mahdieh Ghani
1
Aghdaie, Mohammad Hasan
1
Aleksandrovs, Leonids
1
Barrio-García, Salvador del
1
Barros, Pedro Pita
1
Behzadian, Majid
1
Block, Martin P.
1
Chan-Olmsted, Sylvia M.
1
Danaher, Peter J.
1
Dens, Nathalie
1
Diehl, Sandra
1
Garcia-Garcia, Manuel
1
Goodlich, Hayley
1
Goos, Peter
1
Gustafsson, Karl Erik
1
Jones, John Philip
1
Kamakura, Wagner A.
1
Kind, Hans Jarle
1
Koinig, Isabell
1
Koslow, Scott
1
Kouki-Block, Monia
1
Könecke, Thomas
1
Luque Martínez, Teodoro
1
Marty, Linda
1
Marx, Anne
1
Mehta, Amisha
1
Melesko, Stefan
1
Nilssen, Tore
1
Ots, Mart
1
Pelsmacker, Patrick de
1
Regier, Stefanie
1
Rossiter, John R.
1
Roux, Amarentia Thérèse
1
Roux, Thérèse
1
Scheiber, Rebecca
1
Schultz, Don E.
1
Schunk, Holger
1
Snyder, Jasper
1
Sommer, Christoph
1
Stewart, David W.
1
more ...
less ...
Published in...
All
Journal of media business studies
3
Journal of advertising research
2
Journal of marketing communications
2
SpringerLink / Bücher
2
Group decision and negotiation
1
International journal of advertising : the review of marketing communications
1
JMM : the international journal on media management
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Topics in economic analysis & policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
5
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
6
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
7
Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012201007
Saved in:
8
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
9
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
10
Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->