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subject:"Marketing management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Supplier relationship management"
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Marketing management
Supplier relationship management
Marketingmanagement
41
Consumer behaviour
11
Konsumentenverhalten
11
USA
5
United States
5
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
Meta-Analyse
4
Meta-analysis
4
Advertising
3
Advertising effects
3
Brand management
3
Direct marketing
3
Direktmarketing
3
Führungskräfte
3
Managers
3
Markenführung
3
Sales promotion
3
Verkaufsförderung
3
Werbewirkung
3
Werbung
3
1986
2
B-to-B-Marketing
2
Bewertung
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Evaluation
2
Firm value
2
Internet marketing
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
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2
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Heerde, Harald J. van
3
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Kumar, V.
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Ataman, M. Berk
1
Avery, Jill
1
Botner, Keith A.
1
Boyd, D. Eric
1
Brandi, Wesley
1
Brasel, S. Adam
1
Bronnenberg, Bart J.
1
Carman, James M.
1
Challagalla, Goutam
1
Chandrashekaran, Murali
1
Chandy, Rajesh K.
1
Chatterjee, Rabikar
1
Chintagunta, Pradeep K.
1
Citrin, Alka V.
1
Cunha, Marcus
1
Dahl, Darren W.
1
Day, Ralph L.
1
Dekimpe, Marnik G.
1
Dong, Xiaojing
1
Edeling, Alexander
1
Edelman, Benjamin
1
Fischer, Marc
1
Franses, Philip Hans
1
Geyskens, Inge
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
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1
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Published in...
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Journal of marketing research : JMR
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
175
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
The journal of product & brand management
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
41
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
4
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
5
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
6
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
7
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
8
What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits
Botner, Keith A.
;
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10010526409
Saved in:
9
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
10
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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