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subject:"Marketingmanagement"
~person:"Chen, Jing"
~person:"Constantinides, Efthymios"
~person:"Dekimpe, Marnik G."
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Marketingmanagement
Einzelhandel
34
Retail trade
34
Consumer behaviour
14
Konsumentenverhalten
14
Game theory
13
Spieltheorie
13
Lieferkette
11
Supply chain
11
Marketing management
10
Beziehungsmarketing
9
Preismanagement
9
Pricing strategy
9
Relationship marketing
9
Distribution channel
8
Vertriebsweg
8
Brand management
7
Handelsmarke
7
Markenführung
7
Store brand
7
Retailing
6
Lieferantenmanagement
5
Pricing
5
Supplier relationship management
5
Supply chain management
5
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E-commerce
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Einzelhandelspreis
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Electronic Commerce
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Markenartikel
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Retail price
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Duopol
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Duopoly
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Online retailing
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Online-Handel
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pricing
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retailing
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Chen, Jing
Constantinides, Efthymios
Dekimpe, Marnik G.
Madhani, Pankaj M.
5
Schröder, Hendrik
4
Burmann, Christoph
3
Chen, Ying-Ju
3
Geyskens, Inge
3
Huang, Ying
3
Keller, Kristopher Oliver
3
Kushwaha, Tarun
3
Morschett, Dirk
3
Rudolph, Thomas
3
Schramm-Klein, Hanna
3
Yan, Ruiliang
3
Zentes, Joachim
3
Abril Barrie, Carmen
2
Aggarwal, Himanshu
2
Ahlert, Dieter
2
Betancourt, Roger R.
2
Bilińska, Katarzyna
2
Brennan, Bernie
2
Burgess, Steven Michael
2
Cai, Gangshu
2
Capriello, Antonella
2
Chen, Bintong
2
Chintagunta, Pradeep K.
2
Cornelius, Britta Elisabeth
2
Cuneo, Andres
2
Cuong Hung Pham
2
Dhar, Sanjay K.
2
Esteban-Bravo, Mercedes
2
Fearne, Andrew P.
2
Feige, Stephan
2
Gautschi, David A.
2
Gilbert, David
2
González-Benito, Óscar
2
Gupta, Gaurav
2
Gázquez-Abad, Juan Carlos
2
Heidel, Bernhard
2
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International journal of production economics
2
International journal of production research
2
Business horizons
1
European retail research
1
Journal of marketing research
1
Journal of retailing
1
Social media in strategic management
1
Transportation research / E : an international journal
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ECONIS (ZBW)
10
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
Saved in:
3
Marketplace or reseller? : platform strategy in the presence of customer returns
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
Transportation research / E : an international journal
153
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209980
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
7
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
8
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
9
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
10
Social media: a new frontier for retailers?
Constantinides, Efthymios
;
Romero, Carlota Lorenzo
; …
- In:
European retail research
22
(
2008
),
pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
Saved in:
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