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subject:"Preismanagement"
~subject:"Brand image"
~subject:"Handelsmarke"
~type_genre:"Conference paper"
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Preismanagement
Brand image
Handelsmarke
Brand
56
Markenartikel
56
Brand management
47
Markenführung
47
Consumer behaviour
39
Konsumentenverhalten
39
Markenimage
23
Store brand
19
Einzelhandel
11
Retail trade
11
Beziehungsmarketing
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Relationship marketing
7
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Private label
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Werbewirkung
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Brand attitude
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Confidence
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Marketingmanagement
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Food retailing
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Food trade
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Lebensmittelhandel
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Online retailing
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Online-Handel
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Pricing strategy
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Private labels
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Social Web
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Social web
4
Vertriebsweg
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Designation of origin
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E-commerce
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Electronic Commerce
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Choi, Seung-chan
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Grandi, Sebastiano
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Abratt, Russell
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Ahmad, Alaeddin Mohammad Khalaf
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Ariciu, Adrian Laurentiu
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Arsena, Ashley
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Aydın, Hatice
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Belaid, Samy
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Bernritter, Stefan F.
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Brüggemann, Philipp
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Ghezzi, Alessandro Iuffmann
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Hai Chung Pham
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Hart, David
1
Horvat, Sandra
1
Ion, Raluca Andreea
1
Karoui, Sedki
1
Karray, Salma
1
Kaswengi, Joseph
1
Lacoeuilhe, Jérôme
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
3
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Ethics, social responsibility and sustainability in marketing
1
International journal of retail & distribution management
1
Journal of marketing management : MM
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
1
The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
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What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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3
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
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4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
5
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
6
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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7
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
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8
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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9
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
10
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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