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subject:"Relationship marketing"
~isPartOf:"Journal of service management"
~subject:"Online-Marketing"
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Search: subject_exact:"Online-Netzwerk"
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Relationship marketing
Online-Marketing
Social Web
24
Social web
24
Beziehungsmarketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
9
Markenführung
9
Internet marketing
8
Brand image
5
Customer integration
5
Kundenintegration
5
Markenimage
5
Social relations
5
Soziale Beziehungen
5
Brand
4
Social media
4
Brand community
3
Markenartikel
3
Betriebliche Wertschöpfung
2
Branding
2
Community
2
Confidence
2
Digital platform
2
Digitale Plattform
2
E-commerce
2
Electronic Commerce
2
Engagement
2
Gesundheitswesen
2
Health care system
2
Health services
2
Motivation
2
Online community
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social exchange theory
2
Social identity
2
Social interaction
2
Social media marketing
2
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17
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17
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17
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English
17
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Meyer, Anton
2
Bartsch, Silke
1
Benoit, Sabine
1
Bilstein, Nicola
1
Bouquiaux, Lucille
1
Calder, Bobby J.
1
Cao, Huanhuan
1
Cooper, Danielle
1
Fan, Xiucheng
1
Giertz, Johann N.
1
Hamari, Juho
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Hazée, Simon
1
Heere, Bob
1
Hogreve, Jens
1
Hollebeek, Linda D.
1
Jahn, Benedikt
1
Jakic, Ana
1
Jiang, Jinhu
1
Kandampully, Jay
1
Kozinets, Robert V.
1
Kull, Marina
1
Kunz, Werner
1
Kunz, Werner H.
1
Li, Hao
1
Liao, Xiuwu
1
Lock, Daniel
1
Malthouse, Edward C.
1
Martins, Carla Sofia
1
Maslowska, Ewa
1
Munzel, Andreas
1
Oh, Lih-bin
1
Patrício, Lia
1
Ravazzani, Silvia
1
Rehnen, Lena-Marie
1
Sichtmann, Christina
1
Tsiotsou, Rodoula H.
1
Törhönen, Maria
1
Wagner, Maximilian Oskar
1
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Journal of service management
Journal of business research : JBR
226
Journal of retailing and consumer services
124
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
66
International journal of advertising : the review of marketing communications
62
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
54
The journal of product & brand management
53
Business horizons
52
International journal of hospitality management
49
Information systems research : ISR
48
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
40
The journal of brand management : an international journal
39
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
Journal of strategic marketing
36
International journal of business information systems : IJBIS
35
Marketing intelligence & planning
35
Journal of marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Springer eBook Collection
32
Journal of electronic commerce research : JECR
31
Journal of hospitality marketing & management
31
Electronic commerce research
30
International journal of contemporary hospitality management
30
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Psychology & marketing
28
Journal of travel and tourism marketing
27
Journal of marketing management : MM
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of electronic commerce : IJEC
24
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ECONIS (ZBW)
17
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17
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
3
Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
4
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
5
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
6
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
7
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
8
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
9
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
10
Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine
;
Bilstein, Nicola
;
Hogreve, Jens
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
Saved in:
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