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subject:"Relationship marketing"
~person:"Büttgen, Marion"
~person:"Morgan, Todd"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Kundenintegration
24
Customer integration
23
Beziehungsmarketing
12
Dienstleistungssektor
10
Service industry
10
Innovation management
8
Innovationsmanagement
8
Innovation
7
Customer participation
5
New product development
5
Produktentwicklung
5
Deutschland
4
Dienstleistung
4
Germany
4
Consumer behaviour
3
Empirical method
3
Empirische Methode
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Konsumentenverhalten
3
Open innovation
3
Services
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Behaviour
2
Co-creation
2
Consumer goods marketing
2
Customer service
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Erfolgsfaktor
2
Integration
2
Konsumgütermarketing
2
Kunde
2
Kundenservice
2
Service quality
2
Services marketing
2
Success factor
2
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Büttgen, Marion
Morgan, Todd
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Reichwald, Ralf
12
Conduit, Jodie
11
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
Alexander, Matthew
4
Beatty, Sharon E.
4
Behnam, Mohsen
4
Bowden, Jana
4
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Journal of business research : JBR
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Handbuch Kundenbindungsmanagement
1
Industry and innovation
1
International entrepreneurship and management journal
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Neue betriebswirtschaftliche Forschung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Psychology & marketing
1
Research policy : policy, management and economic studies of science, technology and innovation
1
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ECONIS (ZBW)
12
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1
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
2
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
3
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
4
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
5
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
6
Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd
;
Obal, Michael W.
;
Anokhin, Sergey
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
Saved in:
7
Kundenbindung durch Kundenintegration
Büttgen, Marion
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 165-188)
.
2010
Persistent link: https://www.econbiz.de/10003928540
Saved in:
8
Beteiligung von Konsumenten an der Dienstleistungserstellung: Last oder Lust? : eine motivations- und dissonanztheoretische Analyse
Büttgen, Marion
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 63-89)
.
2009
Persistent link: https://www.econbiz.de/10003808616
Saved in:
9
Erscheinungsformen der Kundenintegration und Ansätze eines Integrationsmanagements
Büttgen, Marion
- In:
Aktuelle Forschungsfragen im Dienstleistungsmarketing : …
,
(pp. 105-132)
.
2008
Persistent link: https://www.econbiz.de/10003787033
Saved in:
10
Kundenintegration in den Dienstleistungsprozess : eine verhaltenswissenschaftliche Untersuchung
Büttgen, Marion
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480586
Saved in:
1
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