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subject:"Relationship marketing"
~person:"Johnson, Lester W."
~person:"Morgan, Todd"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Customer integration
12
Kundenintegration
12
Beziehungsmarketing
11
Innovation
8
Innovation management
7
Innovationsmanagement
7
Customer participation
6
New product development
6
Produktentwicklung
6
Consumer behaviour
4
Customer satisfaction
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Brand
3
Brand management
3
Co-creation
3
Markenartikel
3
Markenführung
3
Open innovation
3
Brand image
2
Consumer brand engagement
2
Dienstleistung
2
Dienstleistungssektor
2
Firm performance
2
Innovativeness
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Perceived value
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Service industry
2
Service innovation
2
Services
2
Unternehmenserfolg
2
Absorptive capacity
1
Benchmarking
1
Betriebliche Wertschöpfung
1
Betriebsgröße
1
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11
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1
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English
11
Author
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Johnson, Lester W.
Morgan, Todd
Hollebeek, Linda D.
28
Brodie, Roderick J.
13
Conduit, Jodie
12
Reichwald, Ralf
12
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Khan, Imran
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
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Published in...
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Handbook of research on customer engagement
1
Industry and innovation
1
International entrepreneurship and management journal
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Research policy : policy, management and economic studies of science, technology and innovation
1
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ECONIS (ZBW)
11
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1
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
5
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
6
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
7
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
8
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
9
Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd
;
Obal, Michael W.
;
Anokhin, Sergey
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
Saved in:
10
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
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