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subject:"Relationship marketing"
~person:"Rahman, Zillur"
~subject:"Brand management"
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Relationship marketing
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Social Web
9
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Internet marketing
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Online-Marketing
7
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6
Consumer behaviour
5
Konsumentenverhalten
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social media
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technology
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Rahman, Zillur
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
12
Agnihotri, Raj
11
Gázquez-Abad, Juan Carlos
11
Cova, Bernard
10
Hajli, Nick
10
Ozuem, Wilson
10
Rita, Paulo
10
Veloutsou, Cleopatra
10
Itani, Omar S.
9
Martínez-López, Francisco J.
9
Ahuja, Vandana
8
Filieri, Raffaele
8
Füller, Johann
8
Kunkel, Thilo
8
Bruhn, Manfred
7
Burmann, Christoph
7
Dessart, Laurence
7
Kamboj, Shampy
7
Karjaluoto, Heikki
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Vrontis, Demetris
7
Alavi, Shirin
6
Alt, Rainer
6
Bang, Nguyen
6
Dholakia, Utpal M.
6
Dwivedi, Yogesh Kumar
6
Fernandes, Teresa
6
Haenlein, Michael
6
Haverila, Kai
6
Ko, Eunju
6
Kumar, Ashish
6
Kumar, Vikas
6
Meyer, Anton
6
Mogaji, Emmanuel
6
Möhlenbruch, Dirk
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Rana, Nripendra P.
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International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of internet commerce
1
Management decision : MD
1
Qualitative market research : an international journal
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ECONIS (ZBW)
7
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1
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
2
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
3
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
6
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
7
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
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