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subject:"Retail trade"
~subject:"Advertising effects"
~subject:"Theorie"
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Retail trade
Advertising effects
Theorie
Sales promotion
1,908
Verkaufsförderung
1,908
Konsumentenverhalten
824
Consumer behaviour
823
Preismanagement
311
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311
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200
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175
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154
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141
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129
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126
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126
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125
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117
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117
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114
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113
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111
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109
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108
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102
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101
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94
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94
Merchandising
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Ladengestaltung
83
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76
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76
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Kind, Hans Jarle
8
Foros, Øystein
7
Görtz, Gunnar
7
Jain, Amit
7
Malik, Garima
7
Bauer, Hans H.
6
Gedenk, Karen
6
Ailawadi, Kusum L.
5
Gázquez-Abad, Juan Carlos
5
Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Natter, Martin
4
Rajagopal
4
Rudanko, Leena
4
Aydinli, Aylin
3
Behe, Bridget K.
3
Bertini, Marco
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Khouja, Moutaz
3
Kleinaltenkamp, Michael
3
Leeflang, Peter
3
Lutzky, Christian
3
Martínez-López, Francisco J.
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Pauwels, Koen
3
Perakis, Georgia
3
Redler, Jörn
3
Sand, Jan Yngve
3
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Tenn, Steven
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
The Nielsen Company (Germany)
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Journal of retailing and consumer services
32
Journal of business research : JBR
23
Journal of retailing
16
Journal of promotion management : JPM
13
Journal of marketing research : JMR
11
European journal of operational research : EJOR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
8
European journal of marketing : EJM
7
International journal of production economics
7
International journal of retail & distribution management
7
Marketing letters : a journal of research in marketing
7
The international review of retail, distribution and consumer research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
Journal of marketing
5
Journal of the Operational Research Society : OR
5
Psychology & marketing
5
Quantitative marketing and economics : QME
5
American journal of agricultural economics
4
Domestic commerce series
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of advertising research
4
Journal of marketing communications
4
Agribusiness : an internat. journal
3
Asia Pacific journal of marketing and logistics
3
Handelsforschung
3
Information systems research : ISR
3
Journal of marketing analytics : JMA
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Opsearch : journal of the Operational Research Society of India
3
The journal of personal selling & sales management : JPSSM
3
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing
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ECONIS (ZBW)
596
USB Cologne (EcoSocSci)
2
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71
The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
72
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
73
The effect of sales promotions intensity on volume and variability in category sales of large retailers
Zeybek, Ömer
;
Ülengin, Burç
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10013163666
Saved in:
74
A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna
- In:
Opsearch : journal of the Operational Research Society …
59
(
2022
)
1
,
pp. 364-412
Persistent link: https://www.econbiz.de/10013172415
Saved in:
75
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
76
Consumers' perceptions of deal presentations for green products
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10013435332
Saved in:
77
Network promoter score (NePS) : an indicator of product sales in e-commerce retailing sector
Mandal, Supriyo
;
Maiti, Abyayananda
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1327-1349
Persistent link: https://www.econbiz.de/10013463436
Saved in:
78
Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di
;
Wang, Hu
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
Saved in:
79
Black Friday : has the game changed?
Peters, Cara
;
Thomas, Jane
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 344-359
Persistent link: https://www.econbiz.de/10013410696
Saved in:
80
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
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