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subject:"SME"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovationsmanagement"
~subject:"Werbung"
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Innovationsmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
42
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of strategic marketing
29
European journal of marketing : EJM
21
The journal of business & industrial marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
International journal of technology marketing : IJTMkt
16
Europäische Hochschulschriften / 5
15
International journal of innovation management
15
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Journal of marketing communications
14
Journal of research in marketing and entrepreneurship
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Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Gabler Edition Wissenschaft
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Springer eBook Collection
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Journal of historical research in marketing
10
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International marketing review
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Asia Pacific journal of marketing and logistics
8
International business review : the official journal of the European International Business Academy
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Journal of small business strategy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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The journal of product innovation management : an international publication of the Product Development & Management Association
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International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
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1
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
3
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
6
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
7
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
8
Special issue on marketing & innovation
Liberali, Gui
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011398570
Saved in:
9
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
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