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subject:"Strategisches Management"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
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Strategisches Management
Marketing management
224
Marketingmanagement
224
Firm performance
39
Unternehmenserfolg
39
Beziehungsmarketing
35
Relationship marketing
35
Strategic management
33
market orientation
29
Brand management
24
Markenführung
24
Marketing
24
KMU
23
SME
23
Competitive advantage
20
Innovation
20
Wettbewerbsvorteil
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Consumer behaviour
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Emerging economies
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Schwellenländer
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Innovation management
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Innovationsmanagement
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New product development
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Internet marketing
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Online-Marketing
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International marketing
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Internationales Marketing
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Lieferantenmanagement
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Supplier relationship management
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marketing strategy
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Business start-up
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Customer satisfaction
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Kundenzufriedenheit
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Lane, Nikala
3
Jackson, Stuart E.
2
Vignali, Gianpaolo
2
Agnihotri, Arpita
1
Anjani K. Singh
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Chauhan, Heena
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gilmore, Audrey
1
Gulliver, Stephen R.
1
Handaru, Agung Wahyu
1
Heinrichs, John H.
1
Ingram, Thomas N.
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Ishak, Asmai
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Khashab, Basel
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1
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1
McCamley, Claire
1
Medarac, Hrvoje
1
Merrilees, Bill
1
Migin, Melissa W.
1
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International journal of business and globalisation : IJBG
Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
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ECONIS (ZBW)
33
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1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
3
Canvassing competitive advantage through key dimensions of business model
Chauhan, Heena
;
Anjani K. Singh
- In:
International journal of business and globalisation : IJBG
29
(
2021
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012668909
Saved in:
4
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
5
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
6
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
7
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
8
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
9
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
10
Transient competitive advantage readiness : findings from hotels, cafés, and fashion retails in Bandung, Indonesia
Kaharuddin, Agus
;
Handaru, Agung Wahyu
;
Sardan, Wahyudi
; …
- In:
International journal of business and globalisation : IJBG
18
(
2017
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10011800314
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