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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"Competitive advantage"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Competitive advantage
Marketing management
204
Marketingmanagement
204
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
27
market orientation
25
Brand management
23
Markenführung
23
Marketing
22
KMU
21
SME
21
Innovation
19
Wettbewerbsvorteil
18
Consumer behaviour
15
Konsumentenverhalten
15
Emerging economies
14
Schwellenländer
14
Innovation management
13
Innovationsmanagement
13
New product development
12
Produktentwicklung
12
Internet marketing
11
Online-Marketing
11
USA
10
marketing strategy
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
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Erfolgsfaktor
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Führungskräfte
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International marketing
8
Internationales Marketing
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Managers
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44
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Lane, Nikala
3
Gilmore, Audrey
2
Jackson, Stuart E.
2
Sok, Phyra
2
Agnihotri, Arpita
1
Ali, Sadaqat
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burke, Sandra J.
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Casselman, R. Mitch
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Deacon, Jonathan
1
Dean, Thomas J.
1
Dibb, Sally
1
Eggers, Fabian
1
Evanschitzky, Heiner
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Garcia, Teresa
1
Giglierano, Joe
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1
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1
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1
Ingram, Thomas N.
1
Ishak, Asmai
1
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1
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1
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Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
49
Industrial marketing management : the international journal for industrial and high-tech firms
35
SpringerLink / Bücher
19
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
12
International marketing review
12
Europäische Hochschulschriften / 5
9
Lehrbuch
9
AMS review : official publication of the Academy of Marketing Science
8
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of international marketing
7
Marketing intelligence & planning
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing management : MM
6
Journal of retailing and consumer services
6
World review of entrepreneurship, management and sustainable development
6
Amfiteatru economic : an economic and business research periodical
5
European journal of international management : EJIM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Macquarie economics research papers
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Cogent business & management
4
International journal of business excellence
4
International journal of trade and global markets
4
Journal for global business advancement : JGBA
4
Journal of business-to-business marketing
4
Journal of marketing
4
Management decision : MD
4
Schriften zu Marketing und Management
4
The marketing review
4
Tourism management : research, policies, practice
4
Acta Universitatis Danubius / Oeconomica
3
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ECONIS (ZBW)
44
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Date (oldest first)
1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
3
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
4
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
5
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
6
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
7
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
8
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
9
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
10
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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