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subject:"United States"
~subject:"Loyalty program"
~type_genre:"Article in journal"
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Search: subject_exact:"Merchandising"
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United States
Loyalty program
Sales promotion
1,191
Verkaufsförderung
1,191
Konsumentenverhalten
642
Consumer behaviour
641
Preismanagement
245
Pricing strategy
245
Einzelhandel
203
Retail trade
203
Advertising effects
122
Werbewirkung
122
Marketing management
113
Marketingmanagement
112
Online retailing
104
Online-Handel
104
Theorie
104
Theory
104
USA
100
Beziehungsmarketing
93
Relationship marketing
93
Advertising
91
Werbung
90
Brand management
87
Internet marketing
87
Markenführung
87
Online-Marketing
87
Rabatt
85
Rebate
85
Ladengestaltung
64
Store design
64
Low-cost strategy
63
Niedrigpreisstrategie
63
Selling
60
Kundenbindungsprogramm
59
Verkauf
59
Salespeople
56
Verkaufspersonal
56
Einzelhandelspreis
53
Retail price
53
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Undetermined
56
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Article
154
Book / Working Paper
3
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Article in journal
Aufsatz in Zeitschrift
157
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
18
Working Paper
18
Aufsatz im Buch
13
Book section
13
Hochschulschrift
5
Thesis
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Fallstudie
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Ratgeber
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1
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1
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1
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English
154
German
3
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Gómez, Miguel I.
5
Bijmolt, Tammo H. A.
4
Richards, Timothy J.
4
Kaiser, Harry M.
3
Pancras, Joseph
3
Talukdar, Debabrata
3
Verhoef, Peter C.
3
Ailawadi, Kusum L.
2
Breugelmans, Els
2
Brown, Mark G.
2
Busse, Meghan R.
2
Dorotic, Matilda
2
Gauri, Dinesh K.
2
Kirikoshi, Toru
2
Lee, Jong-ying
2
Lee, Jun
2
Li, Zonghuo
2
Lim, Chee Wooi
2
Malshe, Avinash
2
Pandey, Neeraj
2
Park, Young-Hoon
2
Reutterer, Thomas
2
Zettelmeyer, Florian
2
Aggarwal, Ritesh
1
Ahluwalia, Punit
1
Albers, Sönke
1
Alston, Julian Mark
1
Altamirano, Nelson
1
Andrew, Damon P. S.
1
Andrews, Michelle
1
Arakal, Jeevan J.
1
Argo, Jennifer J.
1
Arnold, Mark J.
1
Ba, Sulin
1
Balasubramanian, Siva Kumar
1
Barone, Michael J.
1
Basu, Anirban
1
Berck, Peter
1
Bhatt, Siddharth
1
Block, Martin P.
1
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Journal of retailing and consumer services
10
Journal of promotion management : JPM
8
Journal of retailing
8
Journal of business research : JBR
6
American journal of agricultural economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Agricultural and resource economics review : ARER
3
European journal of operational research : EJOR
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
The American economic review
2
The journal of personal selling & sales management : JPSSM
2
Agribusiness : an internat. journal
1
American business review
1
Australasian marketing journal
1
Business horizons
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enterprise & society : the international journal of business history
1
Food policy : economics planning and politics of food and agriculture
1
Health care management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
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ECONIS (ZBW)
157
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157
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
3
How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Rybak, Garrett
;
Johnson, Alicia M.
;
Burton, Scot
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 145-156
Persistent link: https://www.econbiz.de/10014233780
Saved in:
4
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
5
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
6
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
7
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
8
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
9
Joint promotion of cross-market retailers : models and analysis
Yan, Ke
;
Hua, Guowei
;
Cheng, T. C. E.
;
Wang, Shouyang
; …
- In:
International journal of production research
60
(
2022
)
11
,
pp. 3397-3418
Persistent link: https://www.econbiz.de/10013499173
Saved in:
10
Prices and promotions in U.S. retail markets
Hitsch, Güenter J.
;
Hortaçsu, Ali
;
Lin, Xiliang
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
Saved in:
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