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subject:"Vertrauen"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of product & brand management"
~subject:"Einzelhandel"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Einzelhandel
Beziehungsmarketing
167
Relationship marketing
167
Consumer behaviour
135
Konsumentenverhalten
135
Brand management
107
Markenführung
107
Brand image
85
Markenimage
85
Brand
69
Markenartikel
69
Social Web
49
Social web
49
Internet marketing
46
Online-Marketing
46
Customer satisfaction
39
Kundenzufriedenheit
39
Brand loyalty
33
Markentreue
26
Online retailing
25
Online-Handel
25
Confidence
20
Emotion
18
Dienstleistungsqualität
16
Service quality
16
Customer integration
15
E-commerce
15
Electronic Commerce
15
Kundenintegration
15
Retail trade
15
Viral marketing
15
Virales Marketing
15
Social media
14
Customer value
12
Kundenwert
12
Marketing management
11
Marketingmanagement
11
Brand love
10
Brand relationships
9
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14
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Article
34
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34
Aufsatz in Zeitschrift
34
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English
34
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Broyles, S. Allen
2
Das, Gopal
2
Khare, Arpita
2
Leingpibul, Thaweephan
2
Acharyulu, G. V. R. K.
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amelia, Maria Veronica
1
Angriawan, Arifin
1
Badrinarayanan, Vishag
1
Bajpai, Naval
1
Banerjee, Shubhomoy
1
Bateman, Patrick J.
1
Becerra, Enrique P.
1
Benhabib, Abderrezzak
1
Bhardwaj, Preshth
1
Bilgihan, Anil
1
Brown, Cheryl O.
1
Cazier, Joseph A.
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Chitramani, P.
1
Constantinides, Efthymios
1
Davis, Donna
1
Deepa, S.
1
Deependra Singh
1
Dubois, Pierre-Louis
1
Dwivedi, Yogesh Kumar
1
Fodness, Dale
1
Fuentes-Blasco, María
1
Gil Saura, Irene
1
Gómez-Suárez, Mónica
1
Ha, Young
1
Hazari, Sunil
1
Hess, Jeff
1
Im, Hyunjoo
1
Jacob, Jayanth
1
Kamble, Aakash
1
Keillor, Bruce D.
1
Kohli, Chiranjeev
1
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International journal of electronic marketing and retailing : IJEMR
The journal of product & brand management
Journal of retailing and consumer services
225
Journal of business research : JBR
79
Journal of retailing
48
The international review of retail, distribution and consumer research
41
International journal of retail & distribution management
40
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of retail and distribution management
29
The journal of services marketing
28
Journal of strategic marketing
25
Asia Pacific journal of marketing and logistics
22
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
International journal of hospitality management
21
The journal of business & industrial marketing
21
Cogent business & management
19
The service industries journal
19
Marketing intelligence & planning
17
European journal of marketing : EJM
15
Services marketing quarterly
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of the Academy of Marketing Science
14
International journal of electronic customer relationship management : IJECRM
13
Psychology & marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of business information systems : IJBIS
12
Journal of business-to-business marketing
12
Journal of service management
12
Journal of travel and tourism marketing
12
Service business
12
SpringerLink / Bücher
12
The international journal of bank marketing : IJBM
12
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of financial services marketing : JFSM
11
Journal of hospitality marketing & management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of internet commerce
10
International journal of production economics
9
Journal of global marketing
9
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ECONIS (ZBW)
34
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
3
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
4
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
7
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
8
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
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