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subject:"Viral marketing"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
Internet marketing
204
Online-Marketing
204
Consumer behaviour
119
Konsumentenverhalten
119
Social Web
117
Social web
117
Advertising effects
54
Werbewirkung
54
E-commerce
50
Electronic Commerce
50
Beziehungsmarketing
49
Relationship marketing
49
social media
45
Online retailing
44
Online-Handel
44
Advertising
42
Werbung
42
Virales Marketing
40
Brand management
39
Markenführung
39
Brand image
23
Markenimage
23
Confidence
19
Vertrauen
19
Website
19
Einzelhandel
18
Retail trade
18
Customer satisfaction
15
Kundenzufriedenheit
15
USA
15
e-commerce
15
Facebook
14
Internet
14
Marketing management
14
Marketingmanagement
14
United States
14
Brand
11
India
11
Indien
11
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23
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1
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40
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40
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English
40
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Bunker, Matthew P.
2
Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Alipour, Sima
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Ardekani, Saeid Saeida
1
Arif, Imtiaz
1
Arora, Nupur
1
Asgharinajib, Maryam
1
Aslam, Faheem
1
Aslam, Wajeeha
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bartholomew, Darrell E.
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Binh Giang Nguyen
1
Biswal, Santosh Kumar
1
Bueno, Ricardo Luiz Pereira
1
Chakraborty, Uttam
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Corbin, Steven B.
1
Coyle, James R.
1
Dalakas, Vassilis
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Decker, Reinhold
1
Dolatabadi, Hossein Rezaei
1
Donthu, Naveen
1
Eells, Danielle
1
Farhat, Kashif
1
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Published in...
All
International journal of business information systems : IJBIS
International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
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ECONIS (ZBW)
40
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
5
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
6
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
7
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
8
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
9
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
10
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
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