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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenimage"
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Viral marketing
Markenimage
Internet marketing
160
Online-Marketing
160
Consumer behaviour
100
Konsumentenverhalten
100
Social Web
88
Social web
88
Advertising effects
48
Werbewirkung
48
Beziehungsmarketing
39
Relationship marketing
39
Advertising
38
Brand management
38
Markenführung
38
Werbung
38
E-commerce
36
Electronic Commerce
36
Virales Marketing
32
social media
32
Online retailing
31
Online-Handel
31
Brand image
21
Confidence
16
Vertrauen
16
Einzelhandel
15
Retail trade
15
USA
15
United States
14
Website
14
Brand
11
Customer satisfaction
11
Facebook
11
Kundenzufriedenheit
11
Markenartikel
11
Marketing management
10
Marketingmanagement
10
Mobile communications
9
Mobilkommunikation
9
e-commerce
9
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Article
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49
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English
49
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Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
3
Al-Adwan, Ahmad Samed
2
Rita, Paulo
2
Ababneh, Bashar
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amarullah, Dudi
1
Amritesh
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Araujo, Priscila Graziele
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bahtiar Mohamad
1
Barbosa, Belem
1
Becerra, Enrique
1
Becerra, Enrique P.
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chakraborty, Uttam
1
Chauhan, Sandeep
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Coyle, James R.
1
Dalakas, Vassilis
1
Decker, Reinhold
1
Donthu, Naveen
1
Eells, Danielle
1
Fatima, Tayyba
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
115
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
International journal of hospitality management
48
Journal of marketing communications
43
Tourism management : research, policies, practice
41
The journal of product & brand management
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
29
International journal of advertising : the review of marketing communications
27
Electronic commerce research
26
Journal of internet commerce
25
Journal of management information systems : JMIS
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Cogent business & management
22
The journal of brand management : an international journal
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of electronic commerce research : JECR
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Psychology & marketing
18
European journal of marketing : EJM
16
International journal of consumer studies
16
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Journal of travel and tourism marketing
15
Marketing intelligence & planning
15
Tourism management perspectives : TMP
15
Business horizons
14
Journal of promotion management : JPM
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
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ECONIS (ZBW)
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
8
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
9
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
10
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
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