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subject:"Viral marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of internet commerce"
~subject:"Marketing management"
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Viral marketing
Marketing management
Internet marketing
120
Online-Marketing
120
Consumer behaviour
71
Konsumentenverhalten
71
Social Web
63
Social web
63
Virales Marketing
37
Online retailing
34
Online-Handel
34
E-commerce
26
Electronic Commerce
26
Hotel industry
26
Hotellerie
26
social media
25
Beziehungsmarketing
22
Relationship marketing
22
Website
21
Brand management
20
Markenführung
20
Customer satisfaction
17
Kundenzufriedenheit
17
Internet
15
Advertising effects
14
Werbewirkung
14
Confidence
11
Vertrauen
11
Advertising
10
Brand image
10
Markenimage
10
Marketingmanagement
10
Werbung
9
Dienstleistungsqualität
8
Service quality
8
Social network
8
Soziales Netzwerk
8
marketing
8
online reviews
8
Customer integration
7
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Article
45
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45
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45
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English
45
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Law, Chun Hung Roberts
2
Lepkowska-White, Elzbieta
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Xiang, Zheng
2
Šerić, Maja
2
Aakash, Aakash
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Aiken, K. Damon
1
Alrawadieh, Zaid
1
Amaya Rivas, Adriana A.
1
Anusree, M. R.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Basu, Rituparna
1
Bat, Tuya
1
Bilro, Ricardo Godinho
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chi, Oscar Hengxuan
1
Chou, Shih Yung
1
Christodoulidou, Natasa
1
Connolly, Daniel J.
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dhun
1
Dinçer, Mithat Zeki
1
Drake, John R.
1
Du, Qianzhou
1
Fan, Weiguo
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Furner, Christopher P.
1
Gaur, Sanjaya Singh
1
Ghosh, Tathagata
1
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Published in...
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Journal of hospitality marketing & management
Journal of internet commerce
Journal of business research : JBR
95
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
50
International journal of hospitality management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
28
International journal of advertising : the review of marketing communications
26
Electronic commerce research
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of contemporary hospitality management
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of electronic commerce research : JECR
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
Psychology & marketing
16
The journal of product & brand management
16
Business horizons
15
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
SpringerLink / Bücher
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
14
International journal of advertising : the quarterly review of marketing communications
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of marketing management : MM
13
Cogent business & management
12
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ECONIS (ZBW)
45
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
4
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
5
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
6
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
7
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
8
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
9
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
10
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
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