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subject:"Viral marketing"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet"
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Viral marketing
Internet
Internet marketing
156
Online-Marketing
156
Social Web
100
Social web
100
Consumer behaviour
87
Konsumentenverhalten
87
Online retailing
49
Online-Handel
49
E-commerce
41
Electronic Commerce
41
Virales Marketing
40
Brand management
32
Markenführung
32
Advertising effects
31
Beziehungsmarketing
31
Relationship marketing
31
Werbewirkung
31
Social media marketing
29
Advertising
20
Marketing management
19
Marketingmanagement
19
Werbung
19
Brand image
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Markenimage
16
Facebook
15
Personalization
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USA
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United States
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Soziales Netzwerk
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Personalisierung
10
online reviews
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social media
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Data Mining
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Data mining
8
Word-of-mouth marketing
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60
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English
60
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Altobello, Suzanne A.
2
Benbasat, Izak
2
Coker, Kesha K.
2
Duan, Wenjing
2
Fan, Weiguo
2
Nill, Alexander F.
2
Peltier, James
2
Qiu, Liangfei
2
Schibrowsky, John A.
2
Zhang, Jie Jennifer
2
Adjei, Mavis T.
1
Al-Natour, Sameh
1
Arcand, Manon
1
Au, Yoris A.
1
Averbeck, Joshua M.
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Barzoki, Ali Shaemi
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Boh, Wai Fong
1
Boostrom, Robert
1
Borrero, Juan D.
1
Bright, Laura F.
1
Cao, Zike
1
Cenfetelli, Ron
1
Cheng, Hsing Kenneth
1
Chinelato, Flavia Braga
1
Choi, HanByeol Stella
1
Choi, Hoon Seok
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Cummins, Shannon
1
Delkhosh, Fatemeh
1
Devaraj, Sarv
1
Du, Qianzhou
1
Esfidani, Mohammad Rahim
1
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Published in...
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Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
81
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Information systems research : ISR
35
Journal of marketing communications
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Journal of internet commerce
27
Tourism management : research, policies, practice
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of marketing
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
SpringerLink / Bücher
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Psychology & marketing
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
4
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
9
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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