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subject:"Viral marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"Internet"
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Viral marketing
Advertising effects
Internet
Internet marketing
100
Online-Marketing
100
Consumer behaviour
62
Konsumentenverhalten
62
Social Web
62
Social web
62
Brand management
30
Markenführung
30
Social media marketing
29
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Marketing management
19
Marketingmanagement
19
Virales Marketing
19
Online retailing
18
Online-Handel
18
Advertising
17
Werbung
16
E-commerce
15
Electronic Commerce
15
Brand image
14
Facebook
14
Markenimage
14
USA
12
United States
12
Social networking sites
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Word-of-mouth marketing
8
Consumer behavior
7
Online consumer behavior
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Social network
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Soziales Netzwerk
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Marketing
6
Marketing communications
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Online advertising
6
Social media advertising
6
Social networks
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53
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53
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53
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English
53
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Milne, George R.
3
Altobello, Suzanne A.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Kim, Seeun
2
Lepkowska-White, Elzbieta
2
Nill, Alexander F.
2
Peltier, James
2
Schibrowsky, John A.
2
Yoon, Hye Jin
2
Adjei, Mavis T.
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Barreto, Ana Margarida
1
Barzoki, Ali Shaemi
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Boateng, Henry
1
Boostrom, Robert
1
Borrero, Juan D.
1
Brandt, Alan
1
Brettel, Malte
1
Brown, Brian P.
1
Ceylan, Aylin
1
Chinelato, Flavia Braga
1
Clarke, Theresa B.
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Dholakia, Ruby R.
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Esfidani, Mohammad Rahim
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1
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1
Gallant, Isabelle
1
Gangadharbatla, Harsha
1
Garza, Ricardo
1
Goldsmith, Ronald E.
1
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1
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1
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
126
International journal of internet marketing and advertising : IJIMA
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
International journal of advertising : the review of marketing communications
82
Journal of marketing communications
81
Journal of retailing and consumer services
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of advertising research
64
International journal of advertising : the quarterly review of marketing communications
50
International journal of hospitality management
50
Information systems research : ISR
48
Journal of promotion management : innovations in planning and applied research
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Electronic commerce research
37
Journal of internet commerce
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of management information systems : JMIS
31
Tourism management : research, policies, practice
31
Journal of marketing research : JMR
30
Psychology & marketing
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of marketing
28
Journal of promotion management : JPM
28
International journal of electronic commerce : IJEC
27
Journal of electronic commerce research : JECR
25
Journal of hospitality marketing & management
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of contemporary hospitality management
23
International journal of technology marketing : IJTMkt
23
The journal of product & brand management
23
SpringerLink / Bücher
22
European journal of marketing : EJM
20
Journal of travel and tourism marketing
20
International journal of business information systems : IJBIS
18
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of marketing research
18
Journal of retailing
18
Marketing letters : a journal of research in marketing
18
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ECONIS (ZBW)
53
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
4
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
9
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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