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subject:"Viral marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet"
~subject:"Soziales Netzwerk"
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Viral marketing
Internet
Soziales Netzwerk
Internet marketing
100
Online-Marketing
100
Consumer behaviour
62
Konsumentenverhalten
62
Social Web
62
Social web
62
Brand management
30
Markenführung
30
Social media marketing
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Marketing management
19
Marketingmanagement
19
Virales Marketing
19
Online retailing
18
Online-Handel
18
Advertising
17
Werbung
16
E-commerce
15
Electronic Commerce
15
Brand image
14
Facebook
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Markenimage
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USA
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United States
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Social networking sites
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Word-of-mouth marketing
8
Consumer behavior
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Online consumer behavior
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Social network
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Marketing
6
Marketing communications
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Online advertising
6
Social media advertising
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Social networks
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36
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Nill, Alexander F.
2
Peltier, James
2
Schibrowsky, John A.
2
Adjei, Mavis T.
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Barzoki, Ali Shaemi
1
Bhatt, Anil
1
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1
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1
Chinelato, Flavia Braga
1
Cummins, Shannon
1
Esfidani, Mohammad Rahim
1
Farhang, Maryam
1
Freberg, Karen
1
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1
Gallant, Isabelle
1
Garza, Ricardo
1
Goldsmith, Ronald E.
1
Gonçalves Filho, Cid
1
Hartemo, Mari
1
Hofacker, Charles F.
1
Holliman, Geraint
1
Hu, Jing
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Huang, Guihai
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Javed, Uzma
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Ji, Chunli
1
Jia, Han
1
Jiao, Jinfeng
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
95
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
54
International journal of hospitality management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
37
Journal of marketing communications
36
Journal of internet commerce
31
Journal of management information systems : JMIS
31
Electronic commerce research
29
Tourism management : research, policies, practice
29
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of electronic marketing and retailing : IJEMR
24
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
International journal of advertising : the review of marketing communications
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Journal of electronic commerce research : JECR
21
SpringerLink / Bücher
21
Journal of marketing
20
Psychology & marketing
19
Business horizons
18
International journal of business information systems : IJBIS
18
International journal of technology marketing : IJTMkt
18
Journal of travel and tourism marketing
18
The journal of product & brand management
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of advertising research
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
European journal of marketing : EJM
14
International journal of electronic commerce : IJEC
14
Journal of promotion management : innovations in planning and applied research
14
Electronic markets : the international journal on networked business
13
Management information systems : mis quarterly
13
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ECONIS (ZBW)
36
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
3
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
4
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
7
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
8
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
9
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
10
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
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