//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Virales Marketing"
~person:"Okumus, Fevzi"
~person:"Ruiz Mafe, Carla"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Brand
Internet marketing
20
Online-Marketing
20
Consumer behaviour
13
Konsumentenverhalten
13
Social Web
11
Social web
11
Viral marketing
11
Beziehungsmarketing
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Online reviews
5
Relationship marketing
5
Website
5
Online retailing
4
Online-Handel
4
Dienstleistungsqualität
3
Emotion
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Service quality
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Airline
2
Brand knowledge
2
China
2
Confidence
2
Consumer attitudes
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Eye-tracking
2
Fluggesellschaft
2
Kundenzufriedenheit
2
Markenartikel
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Okumus, Fevzi
Ruiz Mafe, Carla
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Schweidel, David A.
8
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Filieri, Raffaele
7
Loginova, Oksana
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Bilgihan, Anil
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Moe, Wendy W.
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Phua, Joe
6
Rita, Paulo
6
Roy, Gobinda
6
Scott, David Meerman
6
Tan, Yong
6
Usman, Osly
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bernritter, Stefan F.
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Gopinath, Shyam
5
Gu, Bin
5
Hager, Anselm
5
Karjaluoto, Heikki
5
Law, Rob
5
Michaelidou, Nina
5
Sparks, Beverley
5
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
4
International journal of hospitality management
2
Journal of business research : JBR
2
Business research quarterly : BRQ
1
Journal of destination marketing & management
1
Journal of vacation marketing
1
Service business
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
2
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
3
Do consumers care about CSR in their online reviews? : an empirical analysis
D'Acunto, David
;
Tuan, Annamaria
;
Dalli, Daniele
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241385
Saved in:
4
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
5
Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Mariani, Marcello M.
;
Borghi, Matteo
;
Okumus, Fevzi
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012300116
Saved in:
6
Understanding the importance that consumers attach to social media sharing (ISMS) : scale development and validation
Dedeoğlu, Bekir Bora
;
Taheri, Babak
;
Okumus, Fevzi
; …
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137763
Saved in:
7
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
8
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
9
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
10
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->