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subject:"Web 2.0 technologies"
~isPartOf:"International journal of information technology and management : IJITM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Management information systems : mis quarterly"
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Search: subject_exact:"Web 2.0 technologies"
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Web 2.0 technologies
Web 2.0-Technologien
28
Social Web
13
Social web
13
Public relations
9
Öffentlichkeitsarbeit
9
Internal communication
8
Interne Kommunikation
8
Internet marketing
8
Online-Marketing
8
Knowledge management
6
Wissensmanagement
6
Brand management
4
Markenführung
4
social media
4
Betriebliches Informationssystem
3
Bibliometrics
3
Bibliometrie
3
Business intelligence system
3
Marketing management
3
Marketingmanagement
3
Social media
3
Arbeitskräfte
2
Brand image
2
Comparison
2
Consumer behaviour
2
Credibility
2
Data Mining
2
Data mining
2
E-Learning
2
E-commerce
2
E-learning
2
Electronic Commerce
2
Glaubwürdigkeit
2
Information technology
2
Informationstechnik
2
Internet
2
Konsumentenverhalten
2
Markenimage
2
Music industry
2
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28
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1
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28
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Kane, Gerald C.
3
Fichman, Robert G.
2
Hwang, Taewon
2
Lee, Sang M.
2
Majchrzak, Ann
2
Trimi, Silvana
2
Ahuja, Vandana
1
Alavi, Maryam
1
Asllani, Arben
1
Baile, Serge
1
Bhatti, Zeeshan Ahmed
1
Borgatti, Stephen P.
1
Bormann, Patrick
1
Chen, Guoqing
1
Davidson, Elizabeth J.
1
Deng, Shuyuan
1
Dewan, Sanjeev
1
Diirr, Bruna
1
Dorn, Fred J.
1
Ettkin, Lawrence P.
1
Evans, Geraint
1
Evans, Monica
1
Galanxhi-Janaqi, Holtjona
1
Gangadharbatla, Harsha
1
Garcia, Ana Cristina Bicharra
1
Gu, Bin
1
Guo, Xunhua
1
Huang, Zhijian
1
Huimin, Zhao
1
Ietto, Beatrice
1
Jeon, Sunran
1
Kim, Jaekyung
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Kim, Jongheon
1
Kim, Sung-tae
1
Labianca, Giuseppe
1
Lee, Choong Kwon
1
Lee, Hong-Hee
1
Lee, Sang-Heui
1
Luo, Xueming
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Martin, Jeanette S.
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International journal of information technology and management : IJITM
International journal of internet marketing and advertising : IJIMA
Management information systems : mis quarterly
HMD : Praxis der Wirtschaftsinformatik
25
SpringerLink / Bücher
25
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Psychology & marketing
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
Social Software in Unternehmen
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business research : JBR
10
Journal of organizational computing and electronic commerce
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Journal of travel and tourism marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Public choice
9
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
ZEW discussion papers
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Information systems research : ISR
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Knowledge networks : the social software perspective
7
Social media listening and monitoring for business applications
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
Journal of vacation marketing : an international journal
6
Long range planning : LRP ; international journal of strategic management
6
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ECONIS (ZBW)
28
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1
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
2
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
3
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
4
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
The interaction between microblog sentiment and stock returns : an empirical examination
Deng, Shuyuan
;
Huang, Zhijian
;
Sinha, Atish P.
;
Huimin, Zhao
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 895-918
Persistent link: https://www.econbiz.de/10011919635
Saved in:
7
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
8
Extracting representative information on intra-organizational blogging platforms
Guo, Xunhua
;
Wei, Qiang
;
Chen, Guoqing
;
Zhang, Jin
; …
- In:
Management information systems : mis quarterly
41
(
2017
)
4
,
pp. 1105-1127
Persistent link: https://www.econbiz.de/10011777381
Saved in:
9
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
10
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
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