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subject:"Web 2.0 technologies"
~language:"eng"
~subject:"Customer satisfaction"
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Search: subject_exact:"Interactive media"
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Web 2.0 technologies
Customer satisfaction
Interaktive Medien
304
Interactive media
300
Online-Marketing
75
Consumer behaviour
73
Internet marketing
73
Konsumentenverhalten
73
Social Web
52
Social web
52
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44
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43
Beziehungsmarketing
36
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36
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34
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34
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34
USA
31
United States
31
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29
Online-Handel
29
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24
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24
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21
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of retailing and consumer services
2
Göttinger Wirtschaftsinformatik
1
International journal of arts management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
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1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
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1
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Singapore management review : Asia Pacific journal of management theory and practice
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Strategy & leadership : a publication of Strategic Leadership Forum
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ECONIS (ZBW)
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1
Factors affecting satisfaction with media art experiences and intention to re-experience : focusing on interactivity, presence, and flow
Lee, Doyeon
- In:
International journal of arts management
25
(
2022
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10014370582
Saved in:
2
On the design of service interaction with conversational agents : understanding users' affective, cognitive, and behavioral responses to imperfections
Riquel, Johannes
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013286599
Saved in:
3
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
4
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
5
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
6
Serving students : understanding students' interactions with people and processes using online tools
Small, Felicity
;
Dowell, David
;
Crawford, Heather
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 209-224
Persistent link: https://www.econbiz.de/10011628454
Saved in:
7
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
8
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
9
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
10
Task interactions and the new media : does more frequent interaction contribute to greater satisfaction with the media?
Mehra, Payal
- In:
Singapore management review : Asia Pacific journal of …
34
(
2012
)
2
,
pp. 30-48
Persistent link: https://www.econbiz.de/10009611899
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