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subject:"Web 2.0 technologies"
~language:"eng"
~subject:"USA"
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Search: subject_exact:"Interactive media"
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Web 2.0 technologies
USA
Interaktive Medien
304
Interactive media
300
Online-Marketing
75
Consumer behaviour
73
Internet marketing
73
Konsumentenverhalten
73
Social Web
52
Social web
52
Electronic Commerce
44
E-commerce
43
Beziehungsmarketing
36
Relationship marketing
36
Advertising effects
34
Internet
34
Werbewirkung
34
United States
31
Online retailing
29
Online-Handel
29
Theorie
24
Theory
24
Website
21
Digital media
20
Digitale Medien
20
Brand management
19
Markenführung
19
Marketing management
18
Marketingmanagement
18
Customer satisfaction
16
Kundenzufriedenheit
16
Social relations
16
Soziale Beziehungen
16
Werbung
16
Advertising
15
Media industries
15
Mediensektor
15
Informationstechnik
14
Kommunikation
14
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13
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Chiagouris, Larry
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Baron, Shawn D.
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1
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1
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1
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Kupetz, Allen H.
1
Lala, Vishal
1
Lattin, James M.
1
Liu, Yuping
1
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of advertising research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Corporate reputation review : an international journal
1
E-business applications for product development and competitive growth : emerging technologies
1
History of political economy
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of networking and virtual organisations : IJNVO
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
Kellogg on advertising & media : the Kellogg School of Management
1
Knowledge discovery, transfer, and management in the information age
1
Long range planning : LRP ; international journal of strategic management
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Report / Marketing Science Institute
1
Research in management education and development
1
Research paper series / Stanford Graduate School of Business
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Technological forecasting & social change : an international journal
1
Transforming gaming and computer simulation technologies across industries
1
Web 2.0 : the business model
1
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ECONIS (ZBW)
34
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1
Adaptive priority-based fair-resource allocation for MIMO-OFDM multicast networks
Hindumathi, Voruganti
;
Reddy, Katta Rama Linga
- In:
International journal of networking and virtual …
20
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012030858
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2
Why historians of economics should tweet
Cherrier, Béatrice
- In:
History of political economy
50
(
2018
)
3
,
pp. 615-621
Persistent link: https://www.econbiz.de/10012016073
Saved in:
3
Quantifying "magic" : creating good player experiences on Xbox Kinect
Fisher, Kristie J.
;
Nichols, Timothy
;
Isbister, Katherine
; …
- In:
Transforming gaming and computer simulation …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011634671
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4
Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011649319
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5
A hybrid scenario planning methodology for interative digital media
Sharma, Ravi S.
;
Yang, Yi
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
6
,
pp. 3412-429
Persistent link: https://www.econbiz.de/10011420080
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6
Agenda building and agenda setting in business : corporate reputation attributes
Kim, Ji Young
;
Kiousis, Spiro
;
Xiang, Zheng
- In:
Corporate reputation review : an international journal
18
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010514025
Saved in:
7
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
8
One year forward : the 2013 update to the e-readers and e-books in public libraries survey
Hutter, James
- In:
Knowledge discovery, transfer, and management in the …
,
(pp. 126-140)
.
2014
Persistent link: https://www.econbiz.de/10010348989
Saved in:
9
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
10
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
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