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type:"article"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Markenidentität"
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Brand image
157
Markenimage
157
Consumer behaviour
84
Konsumentenverhalten
84
Brand management
80
Markenführung
80
Tourism marketing
62
Tourismusmarketing
62
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55
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49
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49
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destination image
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Han, Heesup
8
Hyun, Sunghyup Sean
5
Kaushik, Arun Kumar
4
Kumar, Vikas
4
Yu, Jongsik
4
Cai, Liping A.
3
Hahm, Jeeyeon
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Japutra, Arnold
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3
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2
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2
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2
Huang, Zhuowei
2
Kim, Dae-Young
2
Kotsi, Filareti
2
Lehto, Xinran Y.
2
Lim, Weng Marc
2
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2
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Melewar, T. C.
2
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Roy, Sanjit
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Wong, IpKin Anthony
2
Yagüe Guillén, María Jésus
2
Yang, Jing
2
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1
Abreu Novais, Margarida
1
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Journal of strategic marketing
Journal of travel and tourism marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
333
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
106
Tourism management : research, policies, practice
99
Journal of marketing communications
90
International journal of hospitality management
79
Marketing intelligence & planning
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Journal of global marketing
62
Journal of marketing management : MM
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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ECONIS (ZBW)
157
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1
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157
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
5
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
6
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
7
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
8
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
9
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
10
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
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