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type:"article"
~person:"Han, Heesup"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Beziehungsmarketing
Brand image
20
Markenimage
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Consumer behaviour
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Brand management
14
Markenführung
14
Relationship marketing
11
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9
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perceived value
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Brand personality
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Fluggesellschaft
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Han, Heesup
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
King, Ceridwyn
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Leckie, Civilai
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Veloutsou, Cleopatra
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Kang, Juhee
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Kaufmann, Hans Rüdiger
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Kunkel, Thilo
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Merrilees, Bill
5
Molinillo, Sebastian
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Nyadzayo, Munyaradzi W.
5
So, Kevin Kam Fung
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Wong, IpKin Anthony
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Zúñiga, Miguel Ángel
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Journal of travel and tourism marketing
4
International journal of hospitality management
3
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Tourism and hospitality research : the surrey quarterly review
1
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
3
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
4
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun
;
Wang, JunHui
;
Han, Heesup
- In:
International journal of hospitality management
79
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
Saved in:
5
Tourist experience quality and loyalty to an island destination : the moderating impact of destination image
Moon, Hyoungeun
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012179362
Saved in:
6
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
7
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup
;
Lee, JungHoon
;
Hwang, Jinsoo
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
Saved in:
9
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
10
Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
37
(
2014
),
pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
Saved in:
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