//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Han, Heesup"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Brand image
14
Markenimage
14
Beziehungsmarketing
10
Relationship marketing
10
Brand
9
Markenartikel
9
Brand loyalty
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markentreue
7
Hotel industry
5
Hotellerie
5
Perception
4
Wahrnehmung
4
Brand prestige
3
COVID-19
3
Confidence
3
Coronavirus
3
Cruise
3
Customer integration
3
Dienstleistungsqualität
3
Gastronomie
3
Kreuzfahrt
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Restaurant industry
3
Service quality
3
Vertrauen
3
brand prestige
3
social value
3
Advertising effects
2
Brand personality
2
Casino
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Han, Heesup
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
48
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
35
Balmer, John M. T.
30
Phau, Ian
30
De Chernatony, Leslie
26
Ko, Eunju
26
Bruhn, Manfred
25
Gupta, Suraksha
25
Foroudi, Pantea
24
Guzman, Francisco
24
Diamantopoulos, Adamantios
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Christodoulides, George
22
Japutra, Arnold
22
Pelsmacker, Patrick de
21
Vrontis, Demetris
21
Dens, Nathalie
20
Ind, Nicholas
20
Khan, Imran
20
Rahman, Zillur
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Meffert, Heribert
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
Hollebeek, Linda D.
18
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
6
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of retailing and consumer services
2
Tourism and hospitality research : the surrey quarterly review
2
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
9
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->