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type_genre:"Article in journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
33
Virales Marketing
33
Consumer behaviour
21
Konsumentenverhalten
21
Online-Marketing
10
Social Web
9
Social web
9
Word of mouth
8
Advertising effects
6
Werbewirkung
6
Beziehungsmarketing
5
Customer satisfaction
5
Kundenzufriedenheit
5
Relationship marketing
5
Dienstleistungsqualität
4
Emotion
4
Service quality
4
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
3
Markenimage
3
Social media
3
Absatz
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand equity
2
Brand management
2
China
2
Internet
2
Markenführung
2
Online retailing
2
Online-Handel
2
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Article
11
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
11
Language
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English
11
Author
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Abrantes, José Luís
1
Ahrens, Jan
1
Argyriou, Evmorfia
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cartwright, Debra K.
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Christodoulides, George
1
Coyle, James R.
1
Groeger, Lars
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kim, Yong Seog
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Lee, Monle
1
Lowe, Ben
1
Ma, Baolong
1
Michaelidou, Nina
1
Moon, Sangkil
1
Noguti, Valeria
1
Pant, Anurag
1
Park, Yoonseo
1
Roy, Sanjit Kumar
1
Seabra, Cláudia
1
Strahilevitz, Michal Ann
1
Zhang, Lin
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
77
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
33
Journal of marketing communications
31
Electronic commerce research
29
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
11
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1
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
2
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
3
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
4
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
5
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
6
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
7
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
8
The impact of online user reviews on cameras sales
Zhang, Lin
;
Ma, Baolong
;
Cartwright, Debra K.
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1115-1128
Persistent link: https://www.econbiz.de/10009787110
Saved in:
9
Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
Abrantes, José Luís
;
Seabra, Cláudia
;
Lages, …
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1067-1088
Persistent link: https://www.econbiz.de/10009787115
Saved in:
10
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
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