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type_genre:"Article in journal"
~person:"Ganguli, Shirshendu"
~person:"Hübner, Alexander"
~subject:"Behavioral loyalty"
~subject:"Relationship marketing"
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Behavioral loyalty
Relationship marketing
Online retailing
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5
Electronic Commerce
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Ganguli, Shirshendu
Hübner, Alexander
Kumar, Vikas
5
Park, Jungkun
5
Bang, Nguyen
4
Chung, Namho
4
Hjort, Klas
4
Moriuchi, Emi
4
Akturk, M. Serkan
3
Barari, Mojtaba
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Carlson, Jamie
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Frasquet Deltoro, Marta
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Gopalakrishna B. V.
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Hellström, Daniel
3
Jebarajakirthy, Charles
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Karjaluoto, Heikki
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Konuş, Umut
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Laroche, Michel
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Lee, Choong-Ki
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Mangiaracina, Riccardo
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Matos, Celso Augusto de
3
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International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of operations management
1
Marketing intelligence & planning
1
Psychology & marketing
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ECONIS (ZBW)
6
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1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Technology readiness and e-service quality : impact on purchase intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
Saved in:
3
Determinants of customer satisfaction and loyalty in e-commerce settings : an emerging economy perspective
Goutam, Doddahulugappa
;
Gopalakrishna B. V.
;
Ganguli, …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10012598994
Saved in:
4
Determinants of customer loyalty dimensions : e-commerce context in emerging economy perspective
Goutam, Doddahulugappa
;
Gopalakrishna B. V.
;
Ganguli, …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012494922
Saved in:
5
Configuring retail fulfillment processes for omni-channel customer steering
Wollenburg, Johannes
;
Holzapfel, Andreas
;
Hübner, Alexander
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 540-575
Persistent link: https://www.econbiz.de/10011932690
Saved in:
6
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Saved in:
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