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type_genre:"Article in journal"
~subject:"Lieferkette"
~subject:"USA"
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Search: subject_exact:"Multi-channel marketing"
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Lieferkette
USA
Multichannel strategy
142
Multikanalvertrieb
142
Beziehungsmarketing
93
Relationship marketing
93
Einzelhandel
90
Retail trade
90
Online retailing
80
Online-Handel
80
Consumer behaviour
64
Konsumentenverhalten
64
Distribution channel
60
Vertriebsweg
60
Omnichannel retailing
28
E-commerce
25
Electronic Commerce
25
Omnichannel
25
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Supply chain
18
Customer analysis
14
Kundenanalyse
14
United States
14
Marketing management
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Marketingmanagement
12
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omnichannel
10
omnichannel retailing
10
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8
Channel integration
8
Internet marketing
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Markenführung
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Online-Marketing
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retail operations
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channel integration
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Article in journal
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31
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5
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Fulgoni, Gian M.
2
Holzapfel, Andreas
2
Hübner, Alexander
2
Piotrowicz, Wojciech
2
Wollenburg, Johannes
2
Akturk, M. Serkan
1
Alamäki, Ari
1
Alber, Laura
1
Alfayad, Fadye Saud
1
Bernon, Michael
1
Bondos, Ilona
1
Cho, Soo-Haeng
1
Chopra, Sunil
1
Cullen, John
1
Cuthbertson, Richard
1
Defee, C. Clifford
1
Feddema, Daniek
1
Gao, Fei
1
Gibson, Brian J.
1
Gorst, Jonathan
1
Gu, Zheyin
1
Hallikainen, Heli
1
He, Yi
1
Hickman, Ellie
1
Hsu, Ping-Yu
1
Ishfaq, Rafay
1
Jackson, Jonathan E.
1
Ketzenberg, Michael
1
Kharouf, Husni
1
Kuhn, Heinrich
1
Laukkanen, Tommi
1
Li, Xiangyong
1
Lipsman, Andrew
1
Liu, Nan
1
Lu, Qihui
1
Luo, Xueming
1
Mei, Shue
1
Minami, Chieko
1
Nageswaran, Leela
1
Nagi, Rakesh
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International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
International journal of production economics
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of advertising research
2
Journal of retailing and consumer services
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Decision
1
Direct marketing : an international journal
1
Harvard business review : HBR
1
International journal of production research
1
Inventi impact: supply chain & logistics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MIS quarterly
1
Management information systems : mis quarterly
1
Omega : the international journal of management science
1
Technology analysis & strategic management
1
The international review of retail, distribution and consumer research
1
Theoretical economics letters
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ECONIS (ZBW)
31
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1
Dual-channel supply chain coordination under risk aversion and fairness concerns
Xue, Lin
;
Wang, Kangzhou
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3289-3307
Persistent link: https://www.econbiz.de/10014340907
Saved in:
2
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
3
The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA
Prassida, Grandys Frieska
;
Hsu, Ping-Yu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366370
Saved in:
4
Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu
;
Li, Xiangyong
;
Zhong, Ning
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
Saved in:
5
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
6
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
7
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
8
Consumer return policies in omnichannel operations
Nageswaran, Leela
;
Cho, Soo-Haeng
;
Scheller-Wolf, Alan
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5558-5575
Persistent link: https://www.econbiz.de/10012391392
Saved in:
9
Omnichannel retail operations with refurbished consumer returns
He, Yi
;
Xu, Qingyun
;
Wu, Pengkun
- In:
International journal of production research
58
(
2020
)
1
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012193957
Saved in:
10
Conflicts of supply chains in multi-channel marketing : a case from northern Finland
Rusko, Rauno
- In:
Technology analysis & strategic management
28
(
2016
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10011449312
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