//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~subject:"Online-Marketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multi-channel marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
USA
Multichannel strategy
142
Multikanalvertrieb
142
Beziehungsmarketing
93
Relationship marketing
93
Einzelhandel
90
Retail trade
90
Online retailing
80
Online-Handel
80
Consumer behaviour
64
Konsumentenverhalten
64
Distribution channel
60
Vertriebsweg
60
Omnichannel retailing
28
E-commerce
25
Electronic Commerce
25
Omnichannel
25
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Lieferkette
18
Supply chain
18
Customer analysis
14
Kundenanalyse
14
United States
14
Marketing management
12
Marketingmanagement
12
Customer experience
11
omnichannel
10
omnichannel retailing
10
Brand management
8
Channel integration
8
Internet marketing
8
Markenführung
8
retail operations
8
Bibliometrics
7
Bibliometrie
7
channel integration
7
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
21
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatzsammlung
2
Case study
2
Collection of articles written by one author
2
Fallstudie
2
Hochschulschrift
2
Sammlung
2
Thesis
2
Working Paper
2
more ...
less ...
Language
All
English
21
Author
All
Fulgoni, Gian M.
2
Yen, Yung-Shen
2
Alamäki, Ari
1
Alber, Laura
1
Anderl, Eva
1
Bondos, Ilona
1
Chopra, Sunil
1
Defee, C. Clifford
1
Edmundson-Bird, David
1
Fan, Yi-Ling
1
Feddema, Daniek
1
Gibson, Brian J.
1
Gu, Zheyin
1
Hallikainen, Heli
1
Hickman, Ellie
1
Ishfaq, Rafay
1
Kharouf, Husni
1
Klapdor, Sebastian
1
Laukkanen, Tommi
1
Lin, Hsin-Hui
1
Lipsman, Andrew
1
Luo, Xueming
1
Mei, Shue
1
Minami, Chieko
1
Neslin, Scott A.
1
Piotrowicz, Wojciech
1
Qu, Zhe
1
Raja, Uzma
1
Robertshaw, Gary S.
1
Rowley, Jennifer
1
Schumann, Jan Hendrik
1
Sekhon, Harjit
1
Tagashira, Takumi
1
Tai, Wei-Chun
1
Tayi, Giri Kumar
1
Wang, Yan
1
Wang, Yu-Min
1
Wangenheim, Florian von
1
Xu, Ruize
1
Yang, Donghui
1
more ...
less ...
Published in...
All
Journal of advertising research
3
Annales Universitatis Mariae Curie-Skłodowska / H
1
Decision
1
Direct marketing : an international journal
1
Harvard business review : HBR
1
Information systems and e-business management : ISeB
1
International journal of electronic commerce : IJEC
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of retailing and consumer services
1
MIS quarterly
1
Management information systems : mis quarterly
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Theoretical economics letters
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
5
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
6
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
7
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
8
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
9
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
10
Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->