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type_genre:"Article in journal"
~subject:"USA"
~subject:"channel integration"
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Search: subject_exact:"Multi-channel marketing"
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channel integration
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142
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90
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90
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Fulgoni, Gian M.
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Akturk, M. Serkan
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The international review of retail, distribution and consumer research
3
Journal of advertising research
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1
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1
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Management information systems : mis quarterly
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ECONIS (ZBW)
21
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1
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
2
Cross-channel integration and customer experience in omnichannel retail services
Chung, Kyunghwa
;
Oh, Kyung Wha
;
Kim, Minjeong
- In:
Service science
14
(
2022
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10014293775
Saved in:
3
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
4
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
5
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
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6
The long road to omni-channel retailing : an assessment of channel integration levels across fashion and apparel retailers
Acquila-Natale, Emiliano
;
Chaparro-Peláez, Julián
- In:
European journal of international management : EJIM
14
(
2020
)
6
,
pp. 999-1023
Persistent link: https://www.econbiz.de/10012316159
Saved in:
7
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
Saved in:
8
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
9
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
10
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
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