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type_genre:"Aufsatz im Buch"
~subject:"Online retailing"
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Online retailing
Personalisierung
152
Personalization
152
Online-Handel
28
Consumer behaviour
24
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24
E-commerce
22
Electronic Commerce
22
Internet marketing
22
Online-Marketing
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19
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19
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17
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17
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Baker, Thomas L.
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1
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
4
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
4
The power of one : gaining business value from personalization technologies
2
3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Beiträge zum 16. Interuniversitären Doktorandenseminar Wirtschaftsinformatik (IDS 2012)
1
Bridging the gap between advertising academia and practice
1
Business information systems Workshops : BIS 2011 international workshops and BPSC international conference, Poznań, Poland, June 15 - 17, 2011 ; revised papers
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Handbook of research on IT applications for strategic competitive advantage and decision making
1
Handbook of research on customer engagement
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of strategic e-business management
1
LISS 2012 ; Vol. 2
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Perspectives in business informatics research : 11th international conference, BIR 2012, Nizhny Novgorod, Russia, September 24 - 26, 2012 : Proceedings
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
The Routledge companion to digital consumption
1
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
1
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1
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
2
Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
3
The credibility of online recommendations
Lamr, Marián
;
Dostál, Michal
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 151-175)
.
2022
Persistent link: https://www.econbiz.de/10013343569
Saved in:
4
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia
;
Eine, Bastian
;
Quint, Werner
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 191-210)
.
2020
Persistent link: https://www.econbiz.de/10012521559
Saved in:
5
Intelligent recommender systems in e-commerce : opportunities and challenges for online customers
Huseynov, Farid
- In:
Handbook of research on IT applications for strategic …
,
(pp. 36-51)
.
2020
Persistent link: https://www.econbiz.de/10012302584
Saved in:
6
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
Saved in:
7
The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
Saved in:
8
Improving customer experience using sentiment analysis in e-commerce
Jain, Vinay Kumar
;
Kumar, Shishir
- In:
Handbook of research on intelligent techniques and …
,
(pp. 216-224)
.
2017
Persistent link: https://www.econbiz.de/10011611220
Saved in:
9
Personalisierung im Onlinehandel : Bestandsaufnahme und Ausblick
Heinemann, Gerrit
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 1-23)
.
2017
Persistent link: https://www.econbiz.de/10011737185
Saved in:
10
Ein Reifegradmodell für die Personalisierung im E-Commerce
Schieder, Christian
;
Blaser, Fabian
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 47-69)
.
2017
Persistent link: https://www.econbiz.de/10011737206
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