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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Bradlow, Eric T."
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject_exact:"Bayes-Theorem"
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Bayes-Statistik
10
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10
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3
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3
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3
Advertising
2
Advertising effects
2
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Dissertation u.a. Prüfungsschriften
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Bradlow, Eric T.
Tsionas, Efthymios G.
71
Koop, Gary
45
Gupta, Rangan
32
Assaf, A. Georges
28
Schorfheide, Frank
25
Huber, Florian
22
Ravazzolo, Francesco
22
Chan, Joshua
21
Österholm, Pär
21
Allenby, Greg M.
20
Dijk, Herman K. van
20
Crespo Cuaresma, Jesús
19
Lesage, James P.
19
Korobilis, Dimitris
18
Casarin, Roberto
16
Gallant, A. Ronald
16
Caraiani, Petre
15
Feldkircher, Martin
15
Carriero, Andrea
14
Strachan, Rodney W.
14
Tobias, Justin L.
14
Geweke, John
13
Marcellino, Massimiliano
13
Poon, Aubrey
13
Zhang, Xinyu
13
Bauwens, Luc
12
Havránek, Tomáš
12
Li, Yong
12
Steel, Mark F. J.
12
Canova, Fabio
11
Piribauer, Philipp
11
Billio, Monica
10
Chen, Cathy W. S.
10
Hoogerheide, Lennart
10
Kang, Kyu Ho
10
Zellner, Arnold
10
Ansari, Asim
9
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9
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
A flexible demand model for complements using household production theory
Stourm, Ludovic
;
Iyengar, Radha
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 763-787
Persistent link: https://www.econbiz.de/10012294606
Saved in:
3
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
4
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
5
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
6
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
7
Meta-analysis using information reweighting : an application to online advertising
Wang, Pengyuan
;
Bradlow, Eric T.
;
George, Edward I.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
2
,
pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
Saved in:
8
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
Saved in:
9
Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.
;
Bradlow, Eric T.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
Saved in:
10
Structural estimation of the effect of out-of-stocks
Musalem, Andrés
;
Olivares, Marcelo
;
Bradlow, Eric T.
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
7
,
pp. 1180-1197
Persistent link: https://www.econbiz.de/10003996527
Saved in:
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