//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~subject:"Arbeitskräfte"
~subject:"Corporate social responsibility"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Arbeitskräfte
Corporate social responsibility
Internal branding
54
Interne Markenführung
54
Brand management
18
Markenführung
18
Brand image
9
Markenimage
9
Arbeitsverhalten
7
Deutschland
7
Germany
7
International marketing
7
Internationales Marketing
7
Work behaviour
7
Consumer behaviour
6
Corporate culture
6
Konsumentenverhalten
6
Unternehmenskultur
6
Brand
5
Brand architecture
5
Employee retention
5
Internal communication
5
Interne Kommunikation
5
Markenarchitektur
5
Markenartikel
5
Mitarbeiterbindung
5
Automotive industry
4
Kfz-Industrie
4
Salespeople
4
Verkaufspersonal
4
Workforce
4
internal branding
4
Corporate reputation
3
Firmenimage
3
HR marketing
3
Hotel industry
3
Hotellerie
3
Personalmarketing
3
Arbeitszufriedenheit
2
Austria
2
Automotive services industry
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Fallstudie
Article in journal
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Case study
1
Language
All
English
4
German
1
Author
All
Batt, Verena
1
Binu Raj, Asha
1
Bruhn, Manfred
1
Chun, Rosa
1
Davies, Gary
1
Grace, Debra
1
King, Ceridwyn
1
Köhne, Christine
1
Lindgreen, Adam
1
Vallaster, Christine
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Global business review
1
Journal of world business : JWB
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
Saved in:
2
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
4
Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, Manfred
;
Batt, Verena
;
Köhne, Christine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10003976366
Saved in:
5
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->