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type_genre:"Government document"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Firmeninformation"
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Search: subject_exact:"Ubiquitous computing"
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Mobile communications
24
Mobilkommunikation
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Internet marketing
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Online-Marketing
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Mobile marketing
13
Consumer behaviour
12
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Shankar, Venkatesh
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
94
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
International journal of business information systems : IJBIS
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Tourism management : research, policies, practice
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International journal of hospitality management
19
International journal of industrial organization
18
Electronic markets : the international journal on networked business
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International journal of electronic business
17
Electronic commerce research
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Technology analysis & strategic management
16
Applied economics letters
15
Journal of payments strategy & systems
15
Asia Pacific journal of marketing and logistics
14
Business process management journal
14
Cogent business & management
14
Information systems and e-business management : ISeB
14
International journal of bank marketing
14
International journal of business innovation and research
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Tourism management perspectives : TMP
14
Global business review
13
International journal of contemporary hospitality management
13
International journal of innovation and technology management
13
Kom / Kommission der Europäischen Gemeinschaften
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Psychology & marketing
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European journal of operational research : EJOR
12
Information technology and management
12
International journal of information technology and management : IJITM
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ECONIS (ZBW)
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1
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
5
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
6
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
7
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
8
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
9
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
10
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
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