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type_genre:"Handbook"
~subject:"Business start-up"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz im Buch"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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ECONIS (ZBW)
142
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Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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2
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
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3
Social media challenges encountered by business ventures
Parashar, Archana
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 171-183)
.
2023
Persistent link: https://www.econbiz.de/10014429458
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Self-employed entrepreneurs' digital mindset
Rosenstand, Claus Andreas Gram Foss
;
Henriksen, Thomas Duus
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 73-94)
.
2023
Persistent link: https://www.econbiz.de/10014431376
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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Simple Kaur : the growth of start-ups through the adoption of sustainable fashion, technological innovation, and social media marketing
Sidhu, Navpreet Kaur
;
Bathla, Devesh
;
Sharma, Sandhir
; …
- In:
Cases on the resurgence of emerging businesses
,
(pp. 47-60)
.
2023
Persistent link: https://www.econbiz.de/10014318621
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8
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
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Specifics of online reputation management of hotel services intermediaries and their role in reputation creation
Kvítková, Zuzana
;
Petrů, Zdenka
- In:
Online reputation management in destination and …
,
(pp. 91-110)
.
2023
Persistent link: https://www.econbiz.de/10014284888
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10
Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
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