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type_genre:"Handbook"
~subject:"Kundenanalyse"
~type_genre:"Article in journal"
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Search: subject_exact:"Customer tracking"
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Kundenanalyse
Customer analysis
204
Beziehungsmarketing
74
Relationship marketing
74
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
28
Retail trade
28
Online retailing
21
Online-Handel
21
Theorie
21
Theory
21
Market research
18
Marktforschung
18
Multichannel strategy
17
Multikanalvertrieb
17
Deutschland
16
Germany
16
USA
14
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14
Data Mining
11
Data mining
11
Customer value
10
Kundenwert
10
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8
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8
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8
Marketingmanagement
8
Marktsegmentierung
8
Distribution channel
7
E-commerce
7
Electronic Commerce
7
Food retailing
7
Lebensmitteleinzelhandel
7
Market segmentation
7
Omnichannel
7
Vertriebsweg
7
Computer-assisted marketing
6
Customer data
6
Customer satisfaction
6
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Article
201
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3
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203
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153
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153
Graue Literatur
62
Non-commercial literature
62
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54
Thesis
42
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41
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41
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17
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17
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Sammelwerk
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Ratgeber
9
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7
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159
German
43
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2
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Al-Busaidi, Kamla Ali
3
Bauer, Hans H.
3
Buxel, Holger
3
Ranjan, Jayanthi
3
Walsh, Gianfranco
3
Boztuğ, Yasemin
2
Fader, Peter
2
Hammerschmidt, Maik
2
Herrmann, Andreas
2
Hou, Jianwei
2
Krafft, Manfred
2
Kumar, V.
2
Liu, Qihong
2
Reisinger, Heribert
2
Salojärvi, Hanna
2
Schettgen, Gabriele
2
Schröder, Hendrik
2
Serfes, Konstantinos
2
Silberer, Günter
2
Sondermann, Nikolaus
2
Steinmann, Sascha
2
Vrechopoulos, Adam
2
Abbasi, Ahmed
1
Adam, Stewart
1
Adkins, Natalie Ross
1
Agarwal, Ruchi
1
Ahmed, Habib
1
Akturk, M. Serkan
1
Al-Batayneh, Rafat M.
1
Al-Qaisi, Khaldoun M.
1
Altamirano, Nelson
1
Amorim, Pedro
1
Anand, Kamaljit Singh
1
Angelis, Matteo de
1
Anić, Ivan-Damir
1
Apostolou, Konstantina
1
Arias-Aranda, Daniel
1
Baier, Daniel
1
Bailey, Christine
1
Baines, Paul R.
1
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The international review of retail, distribution and consumer research
7
The service industries journal
7
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics : JBE
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Auditing : a journal of practice & theory
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
European retail research
2
HMD : Praxis der Wirtschaftsinformatik
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Jahrbuch ... schweizerische Tourismuswirtschaft
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of economics & management strategy : JEMS
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
MIT sloan management review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
204
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1
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204
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date (oldest first)
1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Analyzing financial risk and profitability in the UAE banking sector
Ibrahim, Mukdad
- In:
International journal of finance & banking studies : JJFBS
12
(
2023
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10014308012
Saved in:
3
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
4
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
5
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
6
Effects of seamless omnichannel experience on customer behavioural outcomes
Singh, Tanya
;
Pandey, Shivendra Kumar
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 621-638
Persistent link: https://www.econbiz.de/10015064027
Saved in:
7
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
Saved in:
8
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
9
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
10
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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