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type_genre:"Hochschulschrift"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Warentest"
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Internet marketing
Product testing
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18
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18
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16
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16
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ECONIS (ZBW)
12
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1
Online product reviews : is a finer-grained rating scheme superior to a coarser one?
Tunc, Murat M.
;
Cavusoglu, Huseyin
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2193-2234
Persistent link: https://www.econbiz.de/10012815067
Saved in:
2
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina
;
Krah, Tabea
;
Böhm, Eva
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
3
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
6
Swayed by the numbers : the consequences of displaying product review attributes
Watson, Jared
;
Pocheptsova Ghosh, Anastasiya
;
Trusov, …
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 109-131
Persistent link: https://www.econbiz.de/10011955032
Saved in:
7
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
8
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
9
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
-
2016
Persistent link: https://www.econbiz.de/10011492107
Saved in:
10
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
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