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type_genre:"Mehrbändiges Werk"
~type_genre:"Article in journal"
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Social Marketing
616
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Journal of nonprofit & public sector marketing
69
International review on public and non-profit marketing
61
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
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Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Journal of marketing communications
13
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
7
Marketing theory
7
Young consumers : insight and ideas for responsible marketers
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business ethics : JOBE
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Qualitative market research : an international journal
6
The journal of brand management : an international journal
6
The marketing review
6
International journal of advertising : the review of marketing communications
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing intelligence & planning
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Services marketing quarterly
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The journal of consumer marketing
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European journal of marketing
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ECONIS (ZBW)
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91
Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie
;
Wright, Len Tiu
;
Dandis, …
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
Saved in:
92
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
93
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
94
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
95
The effect of information nudges on online purchases of meat alternatives
Segovia, Michelle S.
;
Yu, No-Ya
;
Van Loo, Ellen J.
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 106-127
Persistent link: https://www.econbiz.de/10014240068
Saved in:
96
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
97
The structure of sustainability marketing research : a bibliometric review and directions for future research
Bhattacharyya, Jishnu
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 245-286
Persistent link: https://www.econbiz.de/10014313719
Saved in:
98
Online cross-religion donation during COVID-19 : mediating role of empathy and trust
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1531-1550
Persistent link: https://www.econbiz.de/10014314706
Saved in:
99
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
100
Cash may be king, but goods are queen : marketing for noncash donations by nonprofit organizations
Johnson, Brian Lee
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014318434
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