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type_genre:"Mikroform"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Article in journal"
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Perception
11
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
International journal of selection and assessment
38
Tourism management : research, policies, practice
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Journal of business ethics : JOBE
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International journal of consumer studies
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The international journal of human resource management
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Journal of travel and tourism marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing : ZFP ; journal of research and management
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Academy of Management journal : AMJ
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Tourism management perspectives : TMP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Journal of marketing communications
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Journal of retailing
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Journal of business and psychology
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Journal of behavioral decision making
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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The journal of consumer marketing
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Journal of consumer behaviour
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
11
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1
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
2
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
3
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
4
Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.
;
Sar, Sela
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
Saved in:
5
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
6
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
7
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
8
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
9
The role of dominance in the appeal of violent media depictions
Ashworth, Laurence
;
Pyle, Martin
;
Pancer, Ethan
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 121-134
Persistent link: https://www.econbiz.de/10008908114
Saved in:
10
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
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