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type_genre:"Statistik"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Thesis"
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Search: subject_exact:"Store flyers"
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ECONIS (ZBW)
145
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1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
3
Modelling the effect of store flyers on supermarket sales : an application to olive oil demand
Boto-García, David
;
Alvarez, Antonio M.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238363
Saved in:
4
Advertising value and attitude to catalogs and store flyer ads among Croatian consumers : SEM approach
Dobrinić, Damir
- In:
Market : review for marketing theory and practice
32
(
2020
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10012625539
Saved in:
5
Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Prediger, Maciel
;
Huertas-Garcia, Rubén
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012115120
Saved in:
6
Die Warenkorbanalyse im Absatzmarketing des Lebensmitteleinzelhandels
Senkler, Heike
-
2014
Persistent link: https://www.econbiz.de/10010408576
Saved in:
7
Improving on-shelf availability of promotional products at a Malaysian department store
Lee, Kuang Siew
;
Ling, Tan Cheng
- In:
Global business and organizational excellence : a …
36
(
2017
)
4
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011685034
Saved in:
8
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
9
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
Saved in:
10
Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
Saved in:
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