Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17
which channels or combinations of them provide optimal performance in terms of service-quality perception, customer … satisfaction, and revenue. For that purpose, it compares three omnichannel redeeming options employing a between-participant quasi … offline) vs. online-only (online store). Results reveal that while perceived service quality is essential to improve customer …