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Search: subject_exact:"Virtuelle Umgebung"
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Virtual reality
39
Virtuelle Realität
39
Consumer behaviour
35
Konsumentenverhalten
35
Augmented reality
16
Einzelhandel
10
Retail trade
10
Social Web
10
Social web
10
Online retailing
9
Online-Handel
9
Beziehungsmarketing
7
Innovation adoption
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Innovationsakzeptanz
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Relationship marketing
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Advertising effects
5
Brand management
5
Markenführung
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Virtual organization
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Virtuelle Organisation
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Werbewirkung
5
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Kundenzufriedenheit
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Brand
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Interactivity
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Internet marketing
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Markenartikel
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Mobile application
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Online-Marketing
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Perception
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User satisfaction
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Virtual influencer
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Virtual team
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Virtuelles Team
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Wahrnehmung
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Augmented reality (AR)
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Brand image
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39
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39
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39
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Park, Minjung
2
Poushneh, Atieh
2
Qin, Hong
2
Schnack, Alexander
2
Wright, Malcolm J.
2
Andonopoulos, Vicki
1
Andreassen, Tor W.
1
Aslam, Usman
1
Bae, Sujin
1
Baier, Daniel
1
Beck, Marie
1
Bonnin, Gaël
1
Boon Liat Cheng
1
Carlson, Jeffrey R.
1
Chai, Zeli
1
Chen, Ja-Shen
1
Chen, Sixing
1
Chen, Xiayu
1
Chiu, Candy Lim
1
Clark, Moira K.
1
Crié, Dominique
1
Davis, Leon
1
Deng, Nianqi
1
Derudder, Ben
1
Do, Chanwook
1
Dong, Xuebing
1
Duffy, Katherine
1
Elms, Jonathan
1
Fan, Xiaojun
1
Fang, Yuan
1
Farah, Maya F.
1
Felix, Reto
1
Gheshlaghi, Mahnaz Haji
1
Gong, Taeshik
1
Griffith, Denni Arli
1
Harb, Dana H.
1
Hinsch, Chris
1
Ho, Han Chiang
1
Holdershaw, Judith L.
1
Hollebeek, Linda D.
1
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Advances in developing human resources : ADHR
Journal of retailing and consumer services
Journal of business research : JBR
44
Technological forecasting & social change : an international journal
19
Tourism management : research, policies, practice
19
Synthetic worlds : emerging technologies in education and economics
15
Managerial challenges and social impacts of virtual and augmented reality
12
Business horizons
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
9
Journal of promotion management : innovations in planning and applied research
9
Augmented reality and virtual reality : the power of AR and VR for business
7
International journal of hospitality management
7
International journal of production research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of management information systems : JMIS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Tourism management perspectives : TMP
5
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
Journal of travel and tourism marketing
4
Journal of vacation marketing
4
Marketing intelligence & planning
4
The international journal of management education
4
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
3
Human resource management review
3
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ECONIS (ZBW)
39
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
6
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
7
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
8
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
9
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
10
The geography of e-shopping in China : on the role of physical and virtual accessibility
Shao, Rui
;
Derudder, Ben
;
Witlox, Frank
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209449
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