//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of retailing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Sales promotion
32
Verkaufsförderung
32
Konsumentenverhalten
21
Preismanagement
13
Pricing strategy
13
Sales-promotion
11
Deutschland
9
Germany
8
Einzelhandel
7
Rabatt
7
Rebate
7
Beziehungsmarketing
5
Relationship marketing
5
Retail trade
5
Advertising effects
4
Food retailing
4
Kundenbindungsprogramm
4
Lebensmitteleinzelhandel
4
Loyalty program
4
Werbewirkung
4
Advertising
3
Low-cost strategy
3
Marketing
3
Niedrigpreisstrategie
3
Price promotions
3
Pricing
3
Promotions
3
Theorie
3
Theory
3
Werbung
3
Brand
2
Brand management
2
Competitive strategy
2
Deal proneness
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
Food trade
2
Kaufentscheidung
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
18
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Hochschulschrift
2
Language
All
English
18
German
3
Author
All
Breugelmans, Els
2
Nordfält, Jens
2
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
1
Block, Lauren G.
1
Brečić, Ružica
1
Campo, Katia
1
Capizzani, Mario
1
Choi, Sunhee
1
Cooper, Nora
1
Dass, Mayukh
1
Davis, Derick F.
1
DeRoos, Nicolas
1
Dillard, Annemarie
1
Duhan, Dale F.
1
Foubert, Bram
1
Gedenk, Karen
1
González, Jorge
1
Gorton, Matthew
1
Grewal, Dhruv
1
Han, Eunjoo
1
Hoffmann, Sascha
1
Hong, Zhao
1
Karsberg, John
1
Kim, Claire Heeryung
1
Knaf, Michael
1
Koo, Jieun
1
Krishna, Aradhna
1
Li, Wenjing
1
Liu, Huan
1
Lobschat, Lara
1
Lu, Qiang
1
Mao, Wen
1
Mead, James A.
1
Montaguti, Elisa
1
Morrin, Maureen
1
Neslin, Scott A.
1
Noble, Stephanie M.
1
more ...
less ...
Published in...
All
Journal of retailing
SpringerLink / Bücher
Journal of retailing and consumer services
37
Journal of business research : JBR
20
Journal of promotion management : innovations in planning and applied research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of Islamic marketing : JIMA
8
Journal of marketing
6
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of hospitality management
5
European journal of operational research : EJOR
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Discussion papers / CEPR
3
International journal of retail & distribution management
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
The journal of product & brand management
3
Asia Pacific business review
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
IIMB management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
2
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
The dark side of up-selling
promotions
: evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
5
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
6
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
7
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
8
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
9
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
10
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->