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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
Markenführung
234
Consumer behaviour
199
Konsumentenverhalten
198
Brand image
181
Markenimage
181
Brand
131
Markenartikel
129
Beziehungsmarketing
67
Relationship marketing
67
Social Web
47
Social web
47
Internet marketing
41
Online-Marketing
41
Advertising effects
27
Emotion
27
Werbewirkung
27
Luxury goods
25
Luxusgüter
25
Brand loyalty
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Marketing management
21
Marketingmanagement
21
Social media
21
Markentreue
18
Viral marketing
15
Virales Marketing
15
Customer integration
14
Kundenintegration
14
Brand love
13
Customer satisfaction
12
Kundenzufriedenheit
12
Personality psychology
12
Persönlichkeitspsychologie
12
Brand attitude
11
Branding
11
Confidence
11
Preismanagement
11
Pricing strategy
11
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English
234
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Guzman, Francisco
10
Christodoulides, George
3
Hegner, Sabrina
3
Paswan, Audhesh K.
3
Ahmad, Fayez
2
Bal, Anjali
2
Bhaduri, Gargi
2
Davari, Arezoo
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Grappi, Silvia
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Imran
2
Kwon, Wi-suk
2
Lee, Sang Bong
2
Loureiro, Sandra Maria Correia
2
Merrilees, Bill
2
Odoom, Raphael
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Shobeiri, Saeed
2
Stavros, Constantino
2
Thapa, Sajani
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Watchravesringkan, Kittichai
2
Wiedmann, Klaus-Peter
2
Yang, Jing
2
Aagerup, Ulf
1
Abadi, Sarah
1
Abratt, Russell
1
Addicott, Branden J.
1
Aksoy, Nilsah Cavdar
1
Al Shebil, Saleh
1
Al-Kwifi, Sam O.
1
Aldabbas, Hazem
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
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The journal of product & brand management
Journal of business research : JBR
711
SpringerLink / Bücher
509
The journal of brand management : an international journal
274
Journal of retailing and consumer services
261
Springer eBook Collection
181
Technological forecasting & social change : an international journal
135
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
106
Small business economics : an international journal
101
World Bank E-Library Archive
95
Asia Pacific journal of marketing and logistics
84
International journal of entrepreneurship and small business : IJESB
81
Journal of marketing communications
80
Small business economics : an entrepreneurship journal
77
International business review : the official journal of the European International Business Academy
73
International journal of innovation management
72
Journal of strategic marketing
72
Journal of small business and enterprise development
71
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
67
The journal of business & industrial marketing
67
Tourism management : research, policies, practice
64
International entrepreneurship and management journal
62
Psychology & marketing
62
Research
62
Springer eBook Collection / Business and Economics
62
International marketing review
61
Journal of small business and entrepreneurship : JSBE
60
Global business review
59
International journal of advertising : the review of marketing communications
59
Edward Elgar E-Book Archive
54
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
53
Applied economics
52
Innovatives Markenmanagement
52
International journal of production economics
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
European journal of marketing : EJM
51
International small business journal : researching entrepreneurship
51
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ECONIS (ZBW)
234
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
4
When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover
;
Kirchoff, Jon Frederick
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
Saved in:
5
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
6
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
7
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
8
The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung
;
Yang, Jing
;
Yim, Myungok Chris
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
Saved in:
9
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
10
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
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