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~accessRights:"restricted"
~person:"Hunt, Shelby D."
~person:"Kravets, Olga"
~source:"econis"
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Search: subject:"Marketing theory"
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Marketing theory
18
Marketingtheorie
16
Marketing management
7
Marketingmanagement
7
Marketing
6
Marketing strategy
6
Consumer behaviour
3
Konsumentenverhalten
3
Marketing manifesto
3
Resource-advantage theory
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Strategic management
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Strategic marketing
3
Strategisches Management
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marketing history
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History of economic thought
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Market research
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Marketing discipline
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Marketing's stakeholders
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Marktforschung
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Service-Dominant Logic
2
Service-dominant logic
2
macromarketing
2
marketing strategy
2
marketing theory
2
resource-advantage theory
2
Ökonomische Ideengeschichte
2
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Consumer activism
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Corporate Social Responsibility
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Developing marketing theory
1
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Hunt, Shelby D.
Kravets, Olga
Tadajewski, Mark
10
Vargo, Stephen L.
10
Layton, Roger A.
9
Kuß, Alfred
8
Malhotra, Naresh K.
8
Varadarajan, Rajan
8
Jones, D. G. Brian
6
Kleinaltenkamp, Michael
6
Lusch, Robert F.
6
Maclaran, Pauline
6
Shaw, Eric H.
6
Bruhn, Manfred
5
Krey, Nina
5
Madhavaram, Sreedhar
5
Rossi, Patricia
5
Wierenga, Berend
5
Aghazadeh, Hashem
4
Akaka, Melissa Archpru
4
Chatzidakis, Andreas
4
Edvardsson, Bo
4
Ferrell, Odies C.
4
Homburg, Christian
4
Nöcker, Ralf
4
Peterson, Mark
4
Wilson, Elizabeth J.
4
Ansary, Adel I. el-
3
Belk, Russell W.
3
Brodie, Roderick J.
3
Busser, James A.
3
Domegan, Christine
3
Dänzler, Stefanie
3
Eggert, Andreas
3
Frow, Pennie
3
Gierl, Heribert
3
Gurrieri, Lauren
3
Hatfield, Hunter N.
3
Heun, Thomas
3
Huber, Frank
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AMS review : official publication of the Academy of Marketing Science
7
Journal of macromarketing
4
Journal of marketing management : MM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing theory
2
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ECONIS (ZBW)
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1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
Special issue: hierarchies of knowledge in
marketing
theory
Kravets, Olga
(
ed.
);
Varman, Rohit
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013257616
Saved in:
3
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
4
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
5
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
6
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
7
It's no joke : the critical power of a laughing chorus
Kravets, Olga
- In:
Marketing theory
21
(
2021
)
3
,
pp. 297-315
Persistent link: https://www.econbiz.de/10012608006
Saved in:
8
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
9
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
10
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
1
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